Creative & Marketing Lead

About Sweet Legal Tech

At Sweet Legal Tech, we are building the European standard for legal-department transformation—rigorous, technology-driven, and made to last.

Since 2018, what began as a specialist consultancy in Milan has become the trusted partner of leading Italian and European organisations, working alongside the technology providers shaping the future of legal-tech.

Our mission is clear: help legal departments move from cost centres to value creators, equipping them with the processes, the technology, and the change-management capacity to operate at the speed of the business they serve.

We are growing, and our brand is about to take a generational step forward. We are looking for the person who will lead it.

What You'll Do

• Lead the redesign of Sweet Legal Tech's brand identity, rebuilding from the ground up the system of presentation templates, institutional documents, and commercial proposals that anchor our daily work with clients and partners.
• Drive the launch of the new Sweet Legal Tech website, expected in the coming weeks: design, copy, micro-interactions, deployment.
• Design and execute the content strategy for the months ahead—white papers, case studies, LinkedIn distribution, short-form video, webinars, materials for industry events—operating primarily through AI-native production tools.
• Build and run co-marketing initiatives with our technology partners, translating each partnership into joint white papers, events, and distributed content programmes that reach both audiences with substance.
• Establish the operational rhythm of marketing at Sweet Legal Tech: editorial calendars, asset libraries, brand governance, partner programmes—the infrastructure that will scale with the firm in the years ahead.

What You'll Bring

• Demonstrated mastery of Claude Design and Lovable, evidenced by two or three concrete projects delivered with these tools or equivalents of comparable depth. This is a non-negotiable requirement.
• Strong sense of brand and visual coherence, with the ability to translate strategic positioning into materials that actually work in the field.
• Excellent written communication in Italian and English, capable of producing publication-ready content without external editorial support.
• Hands-on experience with modern web platforms; familiarity with Webflow is a plus.
• The ability to operate across multiple parallel workstreams—brand, web, content, partnerships—without losing focus or quality.
• Clear ideas on how a content and brand strategy of this scope is built, supported by demonstrable evidence of having built one before, regardless of years of formal experience.

What Sets Us Apart

A Focused Team.

At Sweet Legal Tech you will work alongside a small, senior team that operates with autonomy and purpose. Every contribution is visible. Every decision is yours to influence.

You will collaborate with people who pair creativity with rigour, ambition with depth, and who treat the work itself as the reward.

Growth that Matters.

We do not hire for execution alone. We hire for ownership.

The brand and marketing function at Sweet Legal Tech is yours to define. As we scale, your work will set the standard for how a European legal-tech consultancy presents itself, communicates, and partners.

Impact is measured by output and vision, not by title or tenure.

A Rewarding Engagement.

We value excellence and we structure the engagement to recognise it.

Full-time freelance engagement (Italian VAT), with compensation calibrated to seniority and demonstrated portfolio. Tools, licences, and creative subscriptions covered by the firm. Path to expanded scope and structured collaboration as the firm grows.

How We Work

Remote-first, with one day per week at our Milan office where useful. Small, senior team. AI-native by default. High autonomy, high standards, low ceremony.

How to Apply

Apply here on LinkedIn with the following, in this order:

1. Two or three links to projects you have delivered with Claude Design, Lovable, or equivalents. Where the material is confidential, a brief description and screenshot will suffice.
2. A paragraph of no more than 200 words on what you would do in your first 90 days at Sweet Legal Tech, based on what you see today on sweetlegaltech.com and across our channels.
3. Your CV or an updated LinkedIn profile link.

Applications without point 2 will not be reviewed. We are not looking for cover letters: we are looking for a first proof of how you think.

We look forward to hearing from you.

— Giulio, on behalf of the Sweet Legal Tech team