Copywriter

About Dr. Berg Nutritionals Dr. Berg Nutritionals is a leader in the health and wellness industry focused on addressing the root causes of health concerns. We offer a dynamic work environment with opportunities for growth, where you can contribute to helping millions achieve better health through education, premium supplements, and holistic practices like the Healthy Keto® diet. Working with us, you'll be part of a globally recognized brand with a social media presence reaching over 46 million followers across platforms. Be a part of an innovative and fast-growing company that is passionate about transforming lives through education on health and wellness. If you thrive in a dynamic environment where your contributions make a real impact, this is the place for you. Role Summary We're looking for a senior copywriter who specializes in emails and thinks like a strategist. From long-form advertorial sequences to short-form campaigns and automated lifecycle flows, you write email copy that converts—and you don't wait to be told where the opportunity is. You spot the gap, propose the test, and track the result. You'll work directly with our Director of Customer Lifecycle & Revenue in a high-growth DTC environment where your work directly impacts revenue. Job Duties & Responsibilities Craft persuasive product descriptions and compelling copy for our website to maximize conversion rates. Create persuasive short and long-form product copy, advertorial-style content, and landing pages for our email marketing campaigns and customer journeys to drive increased conversions, sales, and retention. Write and maintain transactional content associated with the website, including confirmation emails, fulfillment notifications, subscription notifications, etc. Craft upsell, cross-sell, subscription, and loyalty campaign content to drive increased lifetime value (LTV) and retention. Work cross-functionally with the SEO, content marketing, social media, and UX/UI teams to optimize strategies to increase traffic and conversions through landing page and lead magnet optimizations. Collaborate with the marketing team to ensure alignment between copywriting efforts and overall marketing strategies. Utilize a deep understanding of the customer journey from initial website entry to optimize content and messaging, facilitating seamless navigation and guiding users towards conversion. Continuously analyze email performance, website traffic and user behavior to identify opportunities for improvement and refine copywriting strategies accordingly. Proactively develop and manage A/B and multivariate copy tests across email, landing pages, and product pages; analyze results and apply learnings to continuously improve performance. Contribute to marketing strategy development by identifying copy and messaging opportunities across the customer lifecycle and bringing forward proactive recommendations. Develop, maintain, and evolve brand voice guidelines; ensure consistency across all owned channels and assets. Assist with reviewing email campaign and content calendars to plan and schedule tests, assist with creation of email test briefs, and creation of creative briefs for tests associated with other A/B testing across the customer journey. Qualifications & Skills Required 7+ years' experience in writing short and long-form marketing copy for DTC nutritional supplement companies. Demonstrated results in email revenue, conversion rate improvement, and/or retention metrics. Strong understanding of DSHEA & FTC guidelines for nutritional supplement advertising. Familiarity with SEO/GEO principles and experience with SEO copywriting. Excellent writing skills with a keen eye for detail and the ability to tailor messaging to different target audiences. Creative thinker with the ability to generate innovative ideas and solutions. Familiarity with analytics tools and the ability to use data to drive decision-making. Ability to understand the user journey from initial website entry and optimize copy and content to facilitate conversion at each stage. Ability to work independently in a fast-paced environment, managing multiple priorities without close supervision. Experience developing and interpreting copy-driven A/B tests; comfort working alongside analytics and CRO tools. Experience writing for and within email marketing platforms (Klaviyo preferred). Passion for nutrition and wellness is a plus! Work from Home Requirements Up-to-date Mac or Windows computer with anti-virus protection Reliable high-speed internet connection Quiet, distraction-free workspace Tech-savvy and comfortable learning new tools and software Must be comfortable and experienced using Microsoft Office tools (Excel, Outlook, Teams, Word, OneDrive) Compensation & Benefits We are intentional about creating a work environment that supports both high-quality work and the people doing it. We aim to provide our team with the structure, resources, and flexibility needed to do meaningful work while maintaining personal well-being. We recognize that employees have responsibilities and priorities outside of work, and we respect and support that with our policies and benefits. We are a fully remote team, allowing team members to work from where they are most comfortable and to avoid unnecessary commuting and overhead. We offer competitive compensation and a benefits package designed to support health, stability, and balance, including: Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the company 80 hours of paid vacation to start, with additional PTO that grows as you grow with us (tenure-based increases) 40 hours of personal days each year for rest, life, and everything in between Paid gym membership to support your health and well-being 7 paid holidays 50% discount on all Dr. Berg products Fully remote work with a strong emphasis on healthy work–life balance Pay Range : $40 - $52/hour DOE Hours: Monday – Friday, 9am – 6pm ET with one hour lunch break Location: Fully remote Type: Employment Dr. Berg Nutritionals is an equal opportunity employer. We welcome applicants from all backgrounds. We are not currently hiring international or California-based individuals. Applicants must be legally authorized to work in the United States for any employer (W-2) positions.