Content Team Lead

Role Overview You are an experienced and driven Content Team Lead to manage and inspire a team of content writers within the iGaming space. This role focuses on content production, team performance, and delivering engaging, high-quality content that supports acquisition, retention, and brand growth. You’ll be responsible for guiding writers, shaping content output, and ensuring consistency across a wide range of content types, including SEO-driven articles, reviews, and game specific content. Key Responsibilities Team Leadership & Management Lead, mentor, and manage a team of content writers, ensuring consistent output and quality Set clear goals, KPIs, and deadlines aligned with business objectives Conduct regular 1:1s, performance reviews, and training sessions Foster a collaborative, creative, and accountable team environment Content Production & Delivery Oversee the planning, creation, and delivery of content across multiple channels Ensure all content is on-brand, engaging, and tailored to target audiences Manage content calendars and prioritize workloads effectively Step in to write or edit content when needed Content Strategy Execution Work closely with the SEO team to execute content strategies Translate briefs and data insights into actionable content plans Ensure content supports traffic growth, conversion, and retention goals Quality Assurance Review content to ensure clarity, accuracy, tone consistency, and adherence to guidelines Maintain and evolve editorial standards and writing frameworks Provide constructive feedback to continuously improve writer performance Performance Tracking & Optimization Identify trends, opportunities, and areas for improvement Optimize existing content based on data insights Cross-functional Collaboration Partner with design, product, and marketing teams for integrated campaigns Support localization and multi-market content initiatives Align content output with broader brand and commercial goals What Success Looks Like A motivated, high-performing team consistently meeting deadlines Engaging, high-quality content that drives measurable results Clear, scalable content processes and workflows Strong collaboration across teams and departments Continuous improvement in both team performance and content output