Content Marketing Lead

Who we are At Roofline, we are enabling the local execution of AI models on mobile and embedded devices. Our AI compiler technology brings modern AI models into real-world applications that are energy-efficient and secure. By collaborating with leading semiconductor players, we unlock novel AI applications in areas like robotics, automotive, and wearables. We are fast-growing, backed by leading investors, and awarded multi-million-euro funding by the EU as a critical AI infrastructure start-up. Our world-class engineering team is up and running, now we need to step up how we communicate what we are building. That’s why we are looking for our first full-time marketing hire: Someone to take ownership and shape how Roofline is perceived by customers, partners, and the broader AI ecosystem. If you enjoy turning complex, technical products into stories that people understand and remember, this is for you! This role is either on-site in Cologne or remote within Europe. Why us? The opportunity to grow. You’ll be our first marketing hire, with real ownership. This role has a clear path towards a leadership position. The team to succeed. We are building the world’s leading compiler team for on-device AI. Now we need to tell the story! The flexibility you need. We want you to work in the most productive and sustainable way. Whether you need to take extra time off, adjust your schedule, or have other ideas to maximize your productivity, we’ve got your back. The compensation that rewards. We are looking for the best talent and pay accordingly. We offer equity for every employee since we truly want you to participate in our success. The culture to thrive. We actively make space to build and improve our culture and do regular team events and offsites. Your mission Build our content marketing foundation: Take the working pieces we have and turn them into a focused marketing engine that you will define along the way. Own content & communication: Drive thought leadership, website, case studies, demo articles, outlets, conference presence, etc. Translate technology into value: Work closely with our engineers to understand our product and turn that into clear, compelling narratives. Be hands-on across everything: From strategy to writing, storytelling, tools, analytics, and distribution. Shape our positioning: Refine how we present ourselves versus alternatives and develop messaging that we apply across all channels. Focus on what matters: Constantly ask “Why are we doing this?” and focus time and resources on what creates the most impact. Your profile Strong storytelling ability, enabling you to turn complex, technical topics into clear and compelling narratives. Marketing expertise and entrepreneurial mindset paired with a strong interest in working in a technology-driven environment. An AI-savvy working style, having the curiosity to identify and implement tools that multiply the impact of your skills. You take ownership and follow through without someone looking over your shoulder. 3+ years of experience in a relevant environment, ideally fast-paced and close to AI or semiconductors. About us At RooflineAI, we enable the edge-AI products you dream of. Our mission is simple: To bring the power of chips into the hands of innovators, and to make it radically easier to use cutting-edge AI models on the best hardware.