About this role
Why This Role Exists We are not looking for a "Social Media Manager" to post updates and monitor comments. We need a Content Architect and Growth Operator who understands the mechanics of virality and the leverage of a creator ecosystem. This role exists to transform our organic social presence into a high-performance acquisition channel. You will bridge the gap between creative storytelling and algorithmic performance, ensuring our Reels, Shorts, and Creator partnerships aren't just "aesthetic"—they are engineered for reach, retention, and revenue. By building a scalable Creator Program, you provide the Founder and Marketing Team with massive leverage , turning our brand into a content powerhouse that operates far beyond the capacity of a traditional internal team. What You’ll Be Responsible For (Outcomes) Architect and execute a high-velocity short-form video strategy across Instagram, YouTube, and LinkedIn. You own the hook, the script, and the retention logic that forces the algorithm to distribute our content. Design, launch, and scale our Creator Program from the ground up. This includes structuring incentive models, creating "Virality Playbooks," and building the infrastructure to manage a fleet of external voices. Provide strategic input on high-level assets—including website headlines, campaign visuals, and landing page structures—ensuring a cohesive, conversion-focused narrative across all touchpoints. Identify emerging cultural and platform trends early and translate them into our B2B niche before they become saturated, maintaining our position as a forward-thinking market leader. Move beyond vanity metrics. You will analyze watch-time data and drop-off points to relentlessly iterate on formats, doubling down on what drives follower growth and pipeline velocity.