Content Creator (Freelancer)

About the Role: We are seeking a creative and highly motivated Content Creator to join WITHIN's Creative Production team in a full-time capacity. If you live and breathe social media, especially platforms like TikTok, and have a knack for creating thumb-stopping, authentic content, this role is for you! You'll be instrumental in bringing our brand(s) to life online, transforming ideas and trends into engaging content, with a strong focus on User-Generated Content (UGC) styles. Reporting to the Post Production Supervisor, you will be a key player in our content creation engine, collaborating across teams to produce timely and relevant social-first content. Responsibilities include but are not limited to: Trendspotting & Ideation: Constantly monitor social media platforms (especially TikTok, Instagram Reels, etc.) to identify emerging trends, sounds, and formats, translating them into actionable content ideas for our accounts. Content Creation: Conceptualize, script, shoot, and edit engaging short-form video and static content optimized for various social media platforms, capturing an authentic, often UGC-style, look and feel. UGC Focus: Develop and execute strategies to encourage and leverage user-generated content, as well as create brand content that mimics authentic UGC. Creative Collaboration: Work closely with the [Social Media Manager / Content Lead] and broader Marketing/Creative teams to align content with campaign goals, brand voice, and platform best practices. Basic Editing & Graphics: Perform necessary edits, add text overlays, incorporate trending audio, and utilize basic motion graphics or in-app effects to enhance content and ensure it's platform-native. Asset Management: Organize and manage digital assets (raw footage, edited videos, graphics) for social media use, ensuring easy access and archiving. Platform Management: Stay updated on best practices, features, and algorithm changes across key social media platforms. Performance Awareness: Have a general understanding of what resonates with audiences and contribute insights based on content performance. Requirements: Social Media Native: Proven experience creating engaging content specifically for platforms like TikTok, Instagram Reels, YouTube Shorts. You understand the nuances, trends, and culture of these spaces intrinsically ("chronically online" is a plus!). Content Creation Skills: Demonstrated ability to shoot (often with a smartphone) and edit compelling short-form video content. Editing Proficiency: Comfortable using mobile editing apps (e.g., CapCut, InShot) and/or basic desktop software (e.g., Adobe Premiere Rush, iMovie, basic Premiere Pro). UGC Acumen: Strong understanding of what makes UGC effective and experience creating content in that authentic style. Creative & Agile: Ability to generate creative ideas quickly and adapt to the fast-paced nature of social media trends. Collaborative Spirit: Excellent communication skills and ability to work effectively within a team environment. Organizational Skills: Ability to manage multiple projects simultaneously and meet deadlines. Our interview process includes, but is not limited to, the following: Excel and Typing Test We offer a competitive hourly wage based on ability level: Hourly Rate DOE This is a remote role. Hourly rate based on education, experience, and skills level ($24-$48) Level 1 - Possesses essential capabilities. $24-$29 Level 2 - Possesses developing capabilities. $29-$34 Level 3 - Possesses notable capabilities. $34-$39 Level 4 - Possesses strong capabilities. $39-$44 Level 5 - Possesses advanced capabilities. $44-$48 About WITHIN WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we’re able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own. Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Ben and Jerry's and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems. Check out some of our work ! We weave AI into everything we do , using the latest tech across all teams to innovate, work smarter, and make better decisions. Whether it’s in creative, operations, or anything else, AI helps us level up and do things at a whole new scale. We expect our people to use AI in their daily work, fully embracing it as a critical tool to help us succeed. Join Our Network! Stay connected with us and be the first to know about new opportunities, industry insights, and updates. Follow us on: LinkedIn WhatsApp Community I nstagram Tik Tok Locations New York City: 43-01 22nd St, Suite 602, Queens, NY 11101, United States Bogotá: WeWork Av. Carrera 19 #100-45 Usaquén, Piso (Floor) 10, Bogotá, Distrito Capital de Bogotá 110111, Colombia Mexico City: Av. Insurgentes Sur 1082, Piso (Floor) 2, Oficina 2008, Ciudad de México, CDMX 03100, México AI-Assisted Screening Notice As part of our initial application review process, we may use an AI-assisted tool to help compare skills and job titles from your resume with the requirements of the role. This tool evaluates information based on contextual relevance and is used only to support our manual review process. It is not used to make hiring decisions. If you are a resident of New York City and would like to request an alternative evaluation process or a reasonable accommodation, please contact us at [email protected] .