The Role
City Cast is seeking a highly creative and capable marketing professional with a strong local network to help build the City Cast Nashville brand, grow its audience, and engage its fans. The Audience Development Manager will be responsible for developing and executing a local marketing strategy across partnerships, sponsorships, PR, social media, out-of-home, and beyond. Our ideal candidate loves getting out in the city, and has a keen sense of the local brands, events, and cultural moments that City Cast Nashville should tap into to expand and ignite its fan base.
Deadline to apply: June 23, 2026
Key Responsibilities
Planning and Strategy
- Collaborate with City Cast’s central marketing team to develop and execute a localized marketing plan and budget that includes partnerships, sponsorships, PR, social and other tactics that have proven successful in other markets
- Conceive of creative out-of-the-box marketing ideas, test them and capture their impact
- Helps ideate on swag or merch when needed for membership or marketing campaigns
- Serve as the local keeper of the marketing calendar, ensuring the team is ready to execute across all platforms at key campaign moments
- Work with Executive Producer to identify regular opportunities to weave members into content across platforms
- Work with HQ membership team to develop special local member incentives such as locally designed artists prints
- Develop creative ideas for attracting, engaging, and retaining members
Driving Growth and Engagement
- Be the cultural pulse of the brand on social media, knowing what matters to the local community, who is influencing local culture, and what content matters most to our audience. Use this knowledge to inform local podcast and newsletter topics and also to inform HQ marketing approaches
- Work with Executive Producer, Creative Producers and Host to develop content and engagement approaches across TikTok, Instagram, YouTube, and Reddit
- Drive social community engagement daily across all platforms, including monitoring and responding to comments and DMs on IG, TT, Spotify, YouTube, Reddit and other key audience touchpoints
- Monitor all local audience-facing platforms and touchpoints to ensure consistency with City Cast’s brand, voice, and overarching marketing strategy
- Track, analyze, and share out social performance and growth metrics
- Coordinate with the central marketing team to execute giveaways and influencer campaigns
- Attend IRL events on City Cast’s behalf. When we're a host or sponsor, ensuring that our brand is visible and consistent with our style guide, and that our presence is highly engaging to potential audience
- Work in collaboration with the local Sales Executive to identify potential partnerships that blend sales and trade for mutual benefit
- Adapt national creative campaigns for local audiences across platforms
- Collect and create local content for marketing team to use in digital ads promoting City Cast Nashville
- Manage local PR outreach, building relationships with other local media outlets
- Plan and execute at least four member events per year in collaboration with city team and with support from HQ membership team
- Manage local membership campaign execution, ensuring strong and compelling messaging across podcast, newsletter, and social
- Serve as the primary point of contact with the City Cast Nashville membership base, engaging and activating members at member events and in a closed chat group.
What We’re Looking For
- 3+ years experience in marketing or audience engagement, ideally in a media or editorial environment
- Deep familiarity with the leading social platforms, with experience creating successful content and audience strategies for them
- Deep knowledge of Nashville’s local culture, institutions, events, who is influencing who, and online communities
- Strong writing and voice skills — you know how to sound human, engaging, and on-brand
- A high level of organization, planning, and project management skills
- A natural brand evangelist and community builder who is energized by making connections and getting out in the city
The Audience Development Manager will report to the Executive Producer of City Cast Nashville. This position is full-time, with excellent benefits. The annual salary range is $70,000-$90,000 depending on experience. You must be local, though work will be primarily remote. City Cast is an equal opportunity employer committed to excellence through diversity, which involves attracting talented people from diverse backgrounds and traditions. We encourage everyone to apply.
About City Cast: We're a network of one-of-a-kind, daily local news podcasts in cities around the country, accompanied by a daily email newsletter and website that keeps you in the know about what's happening in your community. Currently available in Chicago, Denver, Salt Lake, Pittsburgh, Las Vegas, DC, Philly, Portland, Madison, Nashville, Austin, Seattle and the Twin Cities. City Cast is the smartest, easiest way to connect with the place you live and love.