Chief Marketing Officer (CMO)

Chief Marketing Officer Location: Remote Type: Full-Time Executive Leadership Reports To: Chief Executive Officer You Don't Just Want a Marketing Job. You Want to Build Something That Matters at Scale. There are CMO roles. And then there is this. CEO Life is not a networking organization. It's not a volume play. It is a carefully curated leadership community built on one foundational belief: the most valuable relationships—the ones that shape decisions, provide perspective during uncertainty, and endure across seasons of change—are built through consistent presence and authentic engagement. And we are scaling it nationally. We operate across 35+ chapters. We're building toward 150+ chapters and a global community of 50,000 leaders. The infrastructure is proven. The model works. What we need now is the marketing force multiplier who can take something real, something earned, something that actually changes people's professional lives—and build the engine that gets it in front of the leaders who need it most. This is not a role for someone who manages campaigns and measures success in impressions. This is a role for someone who understands that trust is the product, curation is the competitive advantage, and growth at this level requires both bold execution and deep respect for what's been built. If you are equally driven by brand integrity and aggressive growth, community depth and performance clarity, emotional resonance and measurable revenue—read on. This was written for you. The Opportunity CEO Life is a leadership community anchored in three pillars: Gather. Grow. Give. These aren't marketing words. They are the operating principles behind every experience we design, every member we select, and every chapter we launch. We hold monthly dinners in private dining rooms. Curated experiences that build shared memories. Quarterly roundtables for peer-to-peer learning in confidential settings. An annual national gathering where leaders from every chapter convene. This is a community built on rhythm, presence, and depth—and it is growing fast. As our inaugural Chief Marketing Officer, you will not be inheriting a finished system. You will be building one—rooted in who we actually are, designed to grow aggressively, and built to last. You will own how CEO Life is understood in the market, how the right prospective members discover us, how our chapter partners represent us locally, and how our brand earns—and keeps—the reputation that fuels long-term growth. You will sit at the executive table as a strategic peer, and your fingerprints will be on every phase of our national expansion. This is a once-in-a-decade opportunity to define a category from the inside—and build the marketing infrastructure that makes it inevitable. What You'll Own Brand Architecture & Narrative Define and evolve the CEO Life brand across all markets, channels, and audiences Translate our philosophy—presence over performance, depth over volume, relationship over transaction—into a brand identity that prospective members feel before they can articulate it Establish brand standards, voice, and messaging frameworks across all touchpoints: digital, print, experiential, and chapter-level Ensure brand consistency across 35+ chapters while honoring the distinct character of each local community Member Acquisition & Growth Own the full-funnel marketing strategy driving new member growth across all membership tiers Build high-performing programs across organic, digital, referral, content, and partnership channels—designed to attract the right leaders, not simply more of them Develop audience positioning and messaging frameworks that speak authentically to CEOs, founders, and C-suite executives who value depth, trust, and peer-level connection Partner with sales leadership and regional directors to align marketing strategy with chapter-level revenue goals and growth targets Member Experience & Retention Marketing Design the marketing layer of the full member journey—from first touchpoint through onboarding, deep engagement, and multi-year renewal Build communication flows, content programs, and community touchpoints that reinforce why members joined and compound their commitment over time Champion the member voice internally, ensuring our marketing reflects the experience members actually have—not an idealized version of it Drive retention through consistent, meaningful engagement that honors the rhythm and values of our community Community & Experiential Marketing Lead internal marketing for CEO Life's full gathering calendar: monthly dinners, curated experiences, quarterly roundtables, chapter events, and our annual national gathering Develop virtual series that extends CEO Life's reach and relevance between in-person touchpoints Build an experiential marketing strategy that is both on-brand and growth-oriented—intimate and intentional by design, scalable by execution Create event marketing that attracts the right people, drives measurable attendance growth, and turns every gathering into a brand moment Chapter Partner Marketing & Expansion Collaborate with our Chapter Partnership expansion team to develop marketing assets, prospecting materials, and brand tools that accelerate territory growth Build the marketing infrastructure that makes every new chapter launch a high-impact market moment Develop co-marketing frameworks that empower chapter partners to grow aggressively in their local markets while reinforcing consistent national brand standards Partnerships & Thought Leadership Forge strategic partnerships with aligned brands, thought leaders, media platforms, and organizations that share our values and extend our reach Build an influencer and creator ecosystem rooted in authentic executive relationships—not transactional sponsorships Position CEO Life as the authoritative voice in the executive leadership conversation through content, media, events, and community-driven storytelling Digital Strategy & Marketing Technology Own the digital marketing ecosystem: website, SEO/SEM, paid advertising, social media, email, and CRM strategy Partner with our VP of Technology & Systems to ensure marketing automation, lead tracking, and member data are clean, integrated, and actionable Leverage data, analytics, and performance testing to continuously optimize and scale what works Team Leadership Build and lead a high-performing, multidisciplinary marketing team across brand, digital, content, and community functions Develop chapter-level marketing support systems that empower local leaders without sacrificing national brand consistency Foster a culture of creativity, accountability, speed, and disciplined experimentation What You'll Build Over the next 12–36 months, you will architect: A brand that earns trust at scale—one prospective members encounter and think, this is different, and one existing members are proud to represent A member acquisition engine that drives consistent growth across 150+ chapters globally while honoring our curated membership standards An experiential marketing platform that makes CEO Life gatherings the most anticipated moments in our members' professional year—and the most talked-about in their networks A content ecosystem that gives CEO Life a credible, consistent, and compelling voice in the executive leadership conversation A chapter partner marketing toolkit that accelerates territory expansion and reduces time-to-traction for every new partner A digital infrastructure that connects brand, demand, and member success into one unified, compounding growth machine Responsibilities may evolve to a portfolio of community brands. Who You Are You are a rare combination: a brand steward who respects nuance, and a growth executive who moves with urgency. You understand that in a community like CEO Life, trust is the product—and that scaling trust requires both strategic patience and aggressive execution. You bring: 10+ years of progressive marketing leadership, with at least 5 years in a senior or executive role Proven experience scaling brands in high-growth, community-driven, or membership-based environments—whether in executive communities, professional associations, luxury hospitality, wellness, media, or adjacent industries Deep fluency in experiential marketing and a track record of turning in-person experiences into lasting brand equity and measurable growth A builder's mentality—you have launched things from scratch, made decisions without complete information, and learned by doing Full command of the modern marketing stack: brand strategy, performance marketing, content, social, email, CRM, SEO, AI and analytics Strong executive presence and communication skills A genuine belief that relationships are the most durable competitive advantage—not just as a philosophy, but as a strategic growth lever You are energized by: Building with intention at speed—holding the brand standard while pushing hard for growth Creating demand that is earned, not manufactured Connecting marketing outcomes directly to revenue, retention, and chapter expansion Being a strategic peer at the executive table, not a support function The Vision: Something Much Larger CEO Life is more than an executive membership community — it's the foundation of something much larger. We're building a national infrastructure of chapter-based leadership communities, anchored by a proven territorial licensing model that empowers entrepreneurial operators across the country. Our vision extends beyond a single brand. We're developing a portfolio of community platforms — spanning industries, demographics, and leadership identities — each powered by a centralized operational backbone and a network of chapter directors and presidents already embedded in key markets nationwide. This is an early-stage opportunity to shape that infrastructure from the ground up. If you're the kind of leader who sees a system before it exists and wants to build something that scales to eight figures and beyond — this is the seat for you. Why CEO Life Is Different We lead with relationships—and grow through them. Our members don't join CEO Life for a contact list. They join for consistent presence with peers who understand the weight of leadership. The most powerful growth lever we have is a member who tells someone they respect, you need to be in this room. Your job is to build the marketing engine that earns that moment—at scale. We are curated by design, and growing by intention. Every member is thoughtfully selected. We prioritize character, contribution, and commitment over title or net worth alone. Our marketing must reflect that standard—attracting the right leaders aggressively, while protecting the integrity of the community they're joining. We are building something with staying power. CEO Life measures success in years. The relationships formed in our chapters are designed to endure across careers and life stages. The marketing infrastructure you build should carry that same long-term ambition—compounding in value with every chapter, every member, every year. We practice what we preach. CEO Life exists to help leaders grow. That means we invest in our own. You will have access to our national events, our peer executive community, and a leadership team genuinely committed to your development—not just your deliverables. The Ideal Candidate This role is for someone who reads depth over volume and nods—not because it limits them, but because it sharpens them. Someone who knows that growing a community this way is harder than chasing impressions—and that's exactly why the results last. You ask questions like: Does this accurately reflect who we are—and does it drive the growth we need? How do we reach the right leaders at scale without diluting what makes this community worth joining? What does aggressive, sustainable growth look like for a brand built on trust? You believe that the best marketing for CEO Life doesn't feel like marketing at all. It feels like a story someone had to share. If that resonates—we want to talk. Join the Movement CEO Life is Gather. Grow. Give.—a philosophy, a promise, and a platform for the leaders who shape the world. We are 35+ chapters strong and scaling with purpose. The CMO who joins us now won't just tell our growth story. They will build the infrastructure that makes it inevitable. Apply now. This is not a role we're filling. It's a role we've been waiting to give to the right person. CEO Life is an equal opportunity organization. We believe diverse leadership builds stronger communities, and we are committed to an inclusive hiring process.