Chief Marketing Officer

Chief Marketing Officer San Diego HQ - SAN DIEGO, CA 92108 Apply Overview Salary Range $200,000.00 - $300,000.00 Salary Apply Description CHIEF MARKETING OFFICER Singleton Schreiber, LLP is a national plaintiff law firm known for “Fearless Advocacy” and a client-centered approach. We are seeking a Chief Marketing Officer to lead firmwide marketing strategy and execution across personal injury and mass torts, with accountability for qualified case acquisition, signed-case conversion, and brand stewardship. This is a hands-on, performance-driven executive role for a marketing leader who has built and scaled growth in plaintiff-side legal services. You will own the full marketing funnel—brand through retained client—partnering closely with practice leadership, intake/call center leadership, and operations to ensure marketing performance translates into high-quality signed cases and a strong client experience from “Free Case Evaluation” onward. The ideal candidate brings deep plaintiff-side legal marketing experience and understands how to scale performance marketing while protecting brand integrity and maintaining compliance in a regulated environment. Location: San Diego, CA (Hybrid). Relocation assistance is available to qualified candidates. SALARY AND BENEFITS: $200,000-$300,000 annually Actual salaries will vary and will be based on various factors, such as location, skills, experience, and qualifications for the role. JOB DUTIES: Strategic Leadership & Firm Growth • Develop and execute a comprehensive marketing and business development strategy aligned with the firm’s long-term goals and plaintiff-side growth objectives (personal injury and mass torts). • Serve as a strategic advisor to firm leadership on market positioning, competitive intelligence, expansion opportunities, and performance forecasting. • Establish measurable KPIs tied to qualified case acquisition, signed-case conversion, brand strength, and ROI; report regularly to executive leadership. • Drive expansion initiatives across key practice areas, industries, and geographic markets. • Maintain ultimate accountability for marketing performance while leading execution through internal teams and external partners. Brand Management & Market Positioning • Define and steward the firm’s brand identity, messaging, and value proposition across all channels. • Ensure consistent brand representation across digital, print, broadcast, media, and client-facing materials. • Strengthen the firm’s reputation in plaintiff-side litigation through thought leadership, awards, rankings, speaking engagements, and strategic PR. • Establish governance processes to protect brand integrity across multiple offices and practice groups. Client Development, Case Acquisition & Intake Alignment • Lead firmwide strategy for qualified lead generation and signed-case growth across personal injury and mass tort practice areas. • Oversee multi-channel performance marketing efforts (paid search, paid social, digital, broadcast, affiliates/lead partners, and other relevant acquisition channels). • Partner closely with intake/call center leadership to optimize speed-to-lead, qualification, scripting, QA, and lead-to-sign conversion performance. • Support attorneys in cross-selling, client retention, and relationship-building initiatives. • Oversee client feedback programs, satisfaction surveys, and experience improvement initiatives beginning at “Free Case Evaluation” through representation. Marketing Communications & Digital Strategy • Provide executive oversight of website strategy, SEO/local SEO, content marketing, social media, reputation management, email campaigns, and marketing automation. • Lead public relations, media relations, crisis communications, and internal communications strategy. • Ensure marketing content complies with applicable legal advertising rules, privacy regulations, and professional conduct standards. • Implement structured review and approval workflows for multi-state legal advertising programs. Business Development & Attorney Enablement • Provide strategic leadership and oversight to the Director of Business Development and Referral Relationships, ensuring alignment between marketing strategy and referral growth initiatives. • Partner with the Director to strengthen strategic partnerships and expand the firm’s referral network nationwide. • Design and implement attorney business development training and coaching programs. • Support practice group marketing plans, individual attorney growth strategies, and lateral integration initiatives. • Develop tools, templates, and processes to increase attorney engagement in business development and referral development efforts. • Align plaintiff marketing strategy with broader firm relationship development objectives to drive measurable growth outcomes. Data, Analytics & Budget Management • Manage the firm’s marketing and business development budget, ensuring disciplined, ROI-driven investment decisions. • Oversee significant performance marketing spend with a focus on optimizing for case quality and signed-case outcomes—not solely lead volume. • Implement dashboards, attribution models, forecasting tools, and executive reporting cadence. • Leverage CRM, intake data, analytics platforms, and market research to inform strategy and continuous optimization. • Oversee vendor relationships, agencies, media partners, and external consultants. Team Leadership & Operations • Build, mentor, and lead a high-performing marketing and business development organization (digital, creative, brand, PR/communications, web, and marketing operations). • Foster collaboration across offices, practice groups, intake teams, and administrative departments. • Establish scalable systems, workflows, and operational best practices to support continued firm growth. • Promote a culture of accountability, performance discipline, innovation, and continuous improvement. QUALIFICATIONS AND REQUIREMENTS: Plaintiff-side legal marketing experience required. Bachelor’s degree in marketing, business administration, communications, or related field required; MBA preferred. 10+ years of progressive marketing leadership experience, with substantial experience in legal marketing required and plaintiff-side experience strongly preferred. Demonstrated success marketing personal injury and/or mass torts, including demand generation, case acquisition strategy, and intake conversion optimization. Proven experience managing significant performance marketing budgets across relevant acquisition channels (e.g., paid search, paid social, digital media), optimizing for signed cases and case quality — not solely lead volume. Experience overseeing multi-state legal advertising programs with structured governance and compliance workflows. Strong understanding of legal industry marketing, attorney business development, and ABA/state bar advertising and professional conduct requirements. Demonstrated ability to develop and execute firmwide marketing and growth strategies aligned with measurable business outcomes. Experience partnering with intake/call center leadership to improve speed-to-lead, qualification standards, QA processes, and lead-to-sign conversion. Proven leadership experience building, managing, and developing high-performing teams in a cross-functional environment. Strong executive presence with the ability to influence senior partners and align stakeholders in a consensus-driven organization. Demonstrated expertise in brand strategy, digital marketing, public relations, and client development initiatives. Data-driven mindset with experience leveraging CRM systems, analytics platforms, and performance reporting tools. Exceptional written and verbal communication skills. High level of integrity, discretion, and sound judgment in a regulated, reputation-sensitive environment. Ability to thrive in a fast-paced, growth-oriented organization. IDEAL TRAITS: Operator mindset with strong prioritization, execution discipline, and relationship builder. Strategic thinker who translates performance insights into action. Collaborative leader who can align stakeholders across practices, markets, and operations. Mission-aligned professional who embodies and reinforces the firm’s Fearless Advocacy culture. At Singleton Schreiber, we value the hard work and dedication of our team, and we’re proud to offer a benefits package that reflects that commitment. Our goal is to support your well-being, growth, and work-life balance through a wide range of meaningful perks: 100% employer-paid health, dental, and vision insurance  for employees and dependents $50,000 in life insurance  provided at no cost 401(k) plan with 6% dollar-for-dollar employer match  after probationary period Generous paid parental leave  for birth, adoption, or fostering Dependent care reimbursement  up to $3,500/month Healthcare and Dependent Care Flexible Spending Accounts (FSAs) Monthly commuter reimbursement  up to $100 for public transportation Home office reimbursement: $150 for a desk, $150 for a chair (one-time) $25 work-from-home allowance  each pay period for hybrid and remote staff Up to $5,250/year in tuition reimbursement  for professional development State bar and approved professional association dues covered $30 Grubhub lunch credit every first Friday of the month Community engagement support: matching donations to 501(c)(3) nonprofits and encouragement of volunteer time NONDISCRIMINATION STATEMENT: Singleton Schreiber, LLP is an equal opportunity employer. Selection of candidates will be based solely on merit without regard to race, color, religion, religious creed (including religious dress and religious grooming), sex (including pregnancy, perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity (including transgender identity and transitioning), gender expression and sex stereotyping, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition or information (including genetic information), family care or medical leave status, military caregiver status, military status, veteran status, marital status, domestic partner status, sexual orientation, status as a victim of domestic violence, sexual assault or stalking, enrollment in a public assistance program, engaging in protected communications regarding employee wages, requesting a reasonable accommodation on the basis of disability or bona fide religious belief or practice, or any other basis protected by local, state, or federal laws.