Campaign Lead

Campaign Lead We're looking for a Campaign Lead who will own the strategy and execution of our account-based marketing (ABM), product launches, and promotional campaigns across North America. You'll identify and target high-value accounts with precision-orchestrated campaigns, launch new products with integrated go-to-market strategies, and design offers that drive conversion. Working closely with Sales and regional marketers globally, you'll develop the campaigns that move deals forward, whether that's ABM campaigns built for specific accounts, coordinated product launches across channels, or limited-time offers that create urgency. Your impact will be measured in pipeline acceleration, deal velocity, and closed-won revenue influenced by your campaigns. ABOUT SOKIN Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we’re simplifying global business - so businesses thrive wherever they choose to grow. We Deliver Services Across Global payments and receivables Foreign Exchange (FX) Treasury management Finance reconciliations We are rapidly expanding, with established presence in EMEA, APAC, and North America. Backed by a strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide. Our clients span industries from sports and entertainment to logistics and travel, and our community is growing rapidly. As we continue to expand, we’re building a team of exceptional people who share our ambition to transform the future of global payments. KEY RESPONSIBILITIES Campaign Strategy & Planning Develop NA's annual campaign roadmap by synthesizing market intelligence and channel performance data to inform strategy in identify high-impact verticals Partner with Product Marketing to define ICPs, buyer personas, and messaging strategies Synchronize campaign timing with product launches, seasonal opportunities, and organizational priorities Campaign Execution & Optimization Execute integrated ABM, product launches, and promotional campaigns across digital, events, and partnerships Manage day-to-day operations: segmentation, nurture sequences, content deployment, and paid spend Monitor performance in real-time and optimize messaging, channels, targeting, and creative based on results and Sales feedback Reporting & Analytics Own campaign dashboards tracking pipeline contribution, velocity, conversion rates, and ROI Conduct monthly reviews with leadership on what's working and what needs adjustment Share conversion data and account insights with Sales to inform future targeting and strategy Cross-Functional Alignment Work closely with product, central marketing teams, and sales to ensure strategic direction, ICP validation, and marketing initiatives are aligned for maximum impact Collaborate with Product on go-to-market strategy for launches and vertical expansions Align with Regional Marketing to ensure NA strategy supports global positioning REQUIREMENTS 7+ years of B2B marketing experience, with 3+ years in tech, fintech, payments, or financial services Proven track record of designing and launching integrated campaigns that drove measurable pipeline and revenue impact Leverage data and analytics to inform campaign strategy, identify optimization opportunities, and measure business impact Influence cross-functional leaders, including produce, sales, and central marketing orgs to align on priorities and drive campaign success Thrive in a fast-paced environment where priorities shift; balance multiple campaigns and stakeholders without losing focus Experience with marketing automation platforms (HubSpot, Zoho, Marketo, etc.) Creative problem-solver: You thrive translating complex financial products into compelling, buyer-centric messaging Strong communicator: You influence cross-functional stakeholders, present findings clearly, and adapt messaging for different audiences Entrepreneurial: You're comfortable ambiguity, take ownership, and thrive in high-growth organizations where things move quickly Please note, candidates will need to have the right to work in the jurisdiction that they are looking to work in. We are an equal opportunities employer committed to creating an inclusive work environment. As a growing global startup, we value agility and flexibility in our working culture. If you require any accommodations during the recruitment process, please let us know. Locations New York, Toronto Remote status Hybrid Yearly salary 120,000 - 140,000 New York Toronto Workplace, Culture & Diversity Sokin’s company culture is a vibrant blend of diversity and inclusivity. We're a dynamic team on a mission to revolutionise international payments. At Sokin, we believe in fostering a warm, welcoming, and inclusive environment where everyone feels valued and empowered to contribute their unique perspectives. We are committed to creating a workplace where everyone can thrive and reach their full potential. Our culture is built on our employees’ collaboration, innovation, and a shared passion for making a positive impact on the world of international payments. Join us and become part of a dynamic team that's shaping the future of payments. If you're passionate about payments and our driven cause, and enjoy working in a collaborative environment, we'd love to have you join us on this exciting journey.