Business Development Representative (BDR)
Location:
Toronto (Hybrid) or Remote (North America)
Company:
Una Software
About Una
Una is redefining how companies plan and make decisions.
In a world of constant change, finance teams can’t rely on static budgets and backward-looking reports. Una is an AI-powered performance planning platform that brings together financial and operational data—helping companies move faster, adapt with confidence, and eliminate uncertainty.
We’re building a new standard for planning—one that is dynamic, intelligent, and deeply connected to how businesses actually run.
The Role
We’re hiring a Business Development Representative to help build and scale Una’s pipeline engine.
This is not about high-volume, generic outreach. You’ll focus on precision—targeting the right accounts, using real signals, and crafting thoughtful messaging that resonates with finance leaders.
What You’ll Do
Identify and research target accounts (CFOs and FP&A leaders)
Execute multi-channel outbound campaigns (email, LinkedIn, calls)
Leverage intent data and signals to prioritize outreach
Craft personalized messaging that speaks to real business challenges
Qualify inbound and outbound leads
Book high-quality meetings for Account Executives
Collaborate closely with marketing and sales on messaging and campaigns
What We’re Looking For
0–3 years experience in BDR/SDR or related role (or strong desire to break into SaaS sales)
Strong communication skills—clear, concise, and thoughtful
Curious and coachable—you actively seek feedback and improve quickly
High energy and resilience—you’re comfortable with rejection and keep going
Organized and disciplined in managing outreach and follow-up
What Success Looks Like
You consistently generate high-quality meetings (not just volume)
You develop strong instincts for what messaging works and why
You become a trusted partner to AEs
You earn your way into a closing role
Why Join Una
Learn modern, signal-driven outbound from the ground up
Clear path to promotion into Account Executive
Work with a focused, high-performing team
Early-stage company with real traction and momentum
Competitive compensation + equity
Our Culture
High standards, low ego
Ownership over activity
Clarity over complexity
We care about winning—and how we win