veritree and Job Overview
veritree is an award-winning climate tech start-up based in Vancouver. Launched in 2021, our technology measures and verifies the impact of global restoration efforts from the ground up. We are on a mission to plant 1 billion verified trees by 2030, collaborating with businesses, planting organizations, and consumers who believe in the transformative power of verified restoration projects to create real and meaningful impact for the planet, nature, and people.
As a Business Development Representative at veritree, you will be responsible for identifying and engaging prospects who can benefit from investing in verified restoration initiatives. You are the first point of contact for high-value accounts, responsible for running strategic outbound outreach, booking qualified discovery meetings, and building pipeline for our sales team. This role is directly responsible for building the partnerships that fund verified restoration projects around the world. This role sits within the BDR pod and reports to the Manager, Business Development.
6 Month Key Outcomes (6m KOs)
- Scale to 6 qualified meetings per month by month 6, directly contributing to new business pipeline.
- Achieve a 20%+ meeting-to-opportunity conversion rate by month 4, ensuring booked meetings consistently progress into qualified deal pipeline.
- Identify and qualify new opportunities from day one, consistently reaching decision-makers through account-based outreach by month 3.
What You’ll Do
Prospecting & Outreach
- Research and map accounts to identify champions and internal advocates who can connect you to the decision-maker overseeing sustainability or restoration initiatives.
- Execute account-based, multi-threaded outbound sequences across email and LinkedIn, engaging multiple contacts within a single account to build internal momentum and navigate to the right stakeholder.
- Personalize outreach with a collaborative, curiosity-driven tone, connecting with companies that are looking to deepen their positive impact.
- Maintain a consistent daily cadence of quality outbound tasks aligned with team standards.
Pipeline Development & Qualification
- Identify and book qualified discovery meetings with accounts that fit our ideal customer profile, ensuring the right decision-maker or a direct introduction to them is confirmed before the meeting takes place.
- Manage and progress leads through the pipeline, maintaining accurate records of all prospect interactions and opportunity stages in CRM.
- Contribute to Runway pipeline conversion by supporting re-engagement of stalled opportunities with targeted outreach.
Collaboration & Enablement
- Collaborate with Marketing, Sales, and RevOps to refine targeting, messaging, and campaign strategy for accounts.
- Share prospect intelligence and market insights with the broader sales team to support deal strategy and competitive positioning.
- Participate in team coaching, call reviews, and sequence optimization to continuously improve outbound quality.
- Represent veritree at sustainability, social impact, and industry-specific events to build relationships, generate leads, and stay connected to the broader ecosystem.
Market & Industry Awareness
- Stay informed on industry trends, ESG regulations, competitor activity, and emerging segments relevant to veritree’s growth.
- Apply market knowledge to improve prospecting strategy and deepen the relevance of outbound messaging.
Qualifications
Professional Requirements
- 2+ years of experience in B2B sales, business development, or corporate partnerships, with a track record of meeting or exceeding targets.
- Experience running outbound prospecting into mid-market accounts.
- Proficiency with CRM software (HubSpot preferred) and familiarity with modern sales-enablement and prospecting tools.
- Strong written and verbal communication skills with a natural, conversational tone.
- Comfort using AI-powered research and outreach tools to improve prospecting efficiency and personalization.
Personal Strengths
- Curious and resourceful — energized by learning about new industries and figuring out what makes a prospect tick.
- Resilient and self-motivated, comfortable working in a fast-paced start-up environment where priorities evolve.
- Strong organizational skills with the ability to manage a high volume of accounts and outreach without sacrificing quality.
- Collaborative team player who contributes to a positive, high-performance culture.
Nice to Haves (not mandatory)
- Experience working in sustainability, corporate social responsibility (CSR), ESG, climate tech, social impact, or environmental work, such as restoration, ocean conservation, plastic cleanup, water stewardship, or similar initiatives.
- Familiarity with sales cycles and multi-stakeholder buying processes.
- Proficiency in additional languages such as Portuguese, Spanish, Hindi, or Chinese dialects.
Benefits & Compensation Overview
At veritree, we recognize that compensation and performance development are key to attracting and retaining top talent. Our approach is grounded in fairness, transparency, and creating opportunities for growth as both our people and business scale.
Some highlights you can expect include:
- Competitive salary with a performance-driven framework that ensures fair and consistent compensation reviews, tied to individual impact and business growth
- Extended health, dental, and vision benefits
- Additional Health Spending Account (HSA) / Lifestyle Spending Account (LSA) to support your well-being and lifestyle interests
- A variety of time-off programs, including vacation, personal days, and a 4-week remote work program each year
- Employee discount with tentree, our sister company
- A flexible, hybrid work environment designed for collaboration and focus-driven impact
veritree ensures that compensation is reviewed fairly and consistently, with opportunities for salary progression tied to sustained performance. As such, the salary range for this role is $50,000 to $65,000 CAD. This role also includes a commission structure tied to meeting bookings, pipeline contribution, and deal outcomes, with typical On-Target Earnings (OTE) up to $100,000 CAD annually.
This range is positioned around the 50th–75th percentile of market data we’ve collected, reflecting our commitment to competitive pay. Final offer amounts are based on individual experience and skillset of the candidate demonstrated during the recruitment process.
We reserve the >75th percentile of our salary ranges for internal employees who demonstrate sustained high performance and impact at veritree.
veritree is an equal opportunity employer. We are committed to building a team that represents diverse backgrounds, perspectives, and skills. All employment decisions are made on the basis of qualifications, merit, and business needs.