Business Development Manager

Sip-Up Advertising | Raleigh, NC (Hybrid/Remote Considered)

About Sip-Up Advertising:

Sip-Up Advertising helps restaurants reduce costs while helping local businesses build stronger community brand awareness. Through our unique sponsored drinkware program, we provide restaurants with free branded pint glasses, cups, and mugs funded by local, non-competing business sponsors. The result is a powerful community-focused advertising platform that benefits restaurants, local businesses, and consumers alike We're looking for a proven sales leader to help build the next phase of growth.

Position Summary:

Director of Sales & Business Development will be responsible for creating, implementing, and managing the entire sales organization at Sip-Up Advertising. This is a hands-on leadership role for someone who can build systems, recruit and develop sales talent, establish accountability, drive revenue growth, and help scale the company into new markets. The ideal candidate is both a strategist and a doer, someone who can create a sales process while actively contributing to business development and revenue generation.

Responsibilities:

Revenue Growth

• Develop and execute a sales strategy to increase sponsor revenue.
• Create predictable and scalable revenue systems.
• Build and manage a healthy sales pipeline.
• Establish revenue forecasts and reporting metrics.
• Identify new growth opportunities and partnerships.

Sales Leadership

• Recruit, hire, train, and manage sales representatives
• Develop onboarding and training programs.
• Conduct weekly pipeline reviews and coaching sessions.
• Create a culture of accountability and performance.

Process & Systems Development

• Build and document repeatable sales processes.
• Optimize CRM usage and reporting
• Develop sales scripts, email sequences, and outreach campaigns.
• Create standard operating procedures for the sales department.

Business Development

• Establish relationships with local business owners and decision-makers.
• Secure sponsorship agreements with qualified advertisers.
• Develop strategic partnerships that support company growth.
• Collaborate with leadership on expansion initiatives.

Qualifications:

• 5+ years of B2B sales experience.
• 3+ years of sales leadership experience.
• Demonstrated success building or scaling a sales team.
• Strong experience with CRM systems and sales reporting.
• Proven ability to create and implement sales processes.
• Excellent communication and leadership skills.
• Experience in advertising, media sales, sponsorship sales, franchise development, or relationship-based selling.
• Experience working with small businesses.
• Experience scaling a startup or growth-stage company.
• Familiarity with consultative sales methodologies.

What Success Looks Like: Within the first 12 months, you will

• Build a repeatable sales process.
• Increase sponsor acquisition.
• Establish sales KPIs and forecasting.
• Recruit and develop a high-performing sales team.
• Create scalable systems that support expansion into additional markets.

Compensation:

Base Salary + Performance-Based Incentives. Compensation will be based on experience and demonstrated ability to drive revenue growth.

• Additional opportunities may include:
• Revenue-sharing incentives
• Performance bonuses
• Leadership advancement opportunities

Why Join Sip-Up?

• Opportunity to build a sales organization from the ground up.
• Direct impact on company growth and strategy.
• Work with a business that supports local restaurants and communities.
• Leadership role with significant growth potential.
• Opportunity to shape the future of a unique advertising platform.