Overview
WELCOME TO SITA
At SITA, we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the global air travel industry.
You'll find us in 95% of international airports, working closely with over 2,500 transportation and government clients. Each partnership brings unique challenges, and we thrive on delivering fresh solutions and cutting-edge tech to keep operations running like clockwork. We don't just move the world forward-we're proud to be recognized as a Great Place to Work® by 79% of our employees and certified in most of our growing locations. Here, we feel empowered, supported, and inspired to grow.
Are you ready to love your job?
The adventure begins right here, with you, at SITA.
ABOUT THE ROLE
The Business Development Analyst supports revenue growth, customer retention, and client satisfaction across the Customer Experience & Data portfolio. This includes Data & API solutions (data products, insights, and predictive analytics), Direct Operating Cost control (AeroCost Manager), Service Management, and Customer Experience platforms.
Working in close collaboration with GEO Sales teams and Product Management, the role brings strong ATI domain knowledge and business acumen to support a consultative selling approach. The Business Development Analyst contributes to identifying, shaping, and advancing opportunities by aligning customer needs with SITA’s portfolio of solutions, ultimately accelerating new business and expansion within existing accounts.
WHAT WILL YOU DO
1.
Business Growth & Opportunity Development
Support GEO Sales teams in driving profitable growth across the Customer Experience & Data portfolio
Identify and help develop new business opportunities within existing and prospective accounts (upsell, cross-sell, and new logos)
Contribute to building a strong pipeline of qualified opportunities and support progression through to closure
2. Sales Enablement & Deal Support
Partner with Sales to shape customer value propositions and ensure the right portfolio solutions are positioned in proposals
Provide ATI domain expertise and articulate the value of data, analytics, and SaaS solutions to customer stakeholders
Support responses to customer objections and contribute to winning strategies in competitive situations
3. Demand Generation & Market Engagement
Contribute to targeted demand generation activities (customer presentations, workshops, webinars, industry events)
Help increase engagement with key customer stakeholders across Airlines, Airports, and the wider travel ecosystem
Support the development of compelling messaging to raise awareness and drive consideration of the portfolio
4. Product & Sales Alignment
Work closely with Product Managers across Data & API, AeroCost Manager, Service Management, and Customer Experience to align go-to-market efforts
Provide structured feedback from the field on customer needs, market trends, and product gaps
Support the development of sales materials, playbooks, and customer success stories
5. Market Intelligence & Insights
Contribute to competitive intelligence and market analysis to support positioning and differentiation
Capture recurring customer challenges and translate them into actionable insights for Sales and Product teams
Qualifications
WHO YOU ARE
2–5 years in business development, sales support, or account management within technology, aviation, or travel-related sectors.
Experience supporting consultative sales processes and working closely with sales teams and product managers.
Exposure to data products, SaaS solutions, or analytics offerings is highly desirable.
Track record of contributing to revenue growth, pipeline development, and customer engagement.
KNOWLEDGE & SKILLS
Strong understanding of the aviation ecosystem (Airlines, Airports, Travel & Cargo).
Familiarity with Data & API solutions, predictive analytics, SaaS platforms, and customer experience technology.
Knowledge of sales processes, deal lifecycle, and consultative selling techniques.
Competence in using CRM systems and sales enablement tools.
Strong analytical skills and the ability to translate customer needs into actionable opportunities.
PROFESSION COMPETENCIES
Business acumen: Understands how solutions impact customer operations and financial outcomes.
Customer-focused: Builds relationships with stakeholders and champions customer needs internally.
Collaboration: Can work effectively across GEOs, product teams, and cross-functional stakeholders.
Communication: Articulates complex technical and business concepts clearly to varied audiences.
Initiative: Proactively identifies opportunities to create value and support sales growth.
CORE COMPETENCIES
Consultative Selling Support
Pipeline & Opportunity Management
Market & Competitive Intelligence
Demand Generation & Engagement
Product & Portfolio Knowledge
Stakeholder Management
EDUCATION & QUALIFICATIONS
Bachelor’s degree required (Business, Marketing, Technology, or related field)
WHAT WE OFFER
We're all about diversity. We operate in 200 countries and speak 60 different languages and cultures. We're really proud of our inclusive environment. Our offices are comfortable and fun places to work, and we make sure you get to work from home too. Find out what it's like to join our team and take a step closer to your best life ever.
🏡
Flex Week:
Work from home up to 2 days/week (depending on your team's needs
⏰
Flex Day:
Make your workday suit your life and plans.
🌎
Flex-Location:
Take up to 30 days a year to work from any location in the world.
🌿
Employee Wellbeing:
We have got you covered with our Employee Assistance Program (EAP), for you and your dependents 24/7, 365 days/year. We also offer Champion Health - a personalized platform that supports a range of wellbeing needs.
🚀
Professional Development:
At SITA, we believe growth fuels innovation. Our learning ecosystem offers access to world-class platforms and programs designed to help you thrive. From
LinkedIn Learning
,
Microsoft's Enterprise Skills Initiative
, and
Airport Council International
—available to all employees—to specialized solutions like
Pluralsight
for technology upskilling,
Harvard Business Publishing
for people leadership,
Stanford
for strategic development and many others, we align learning opportunities with your Development Plan and our business priorities. Your development journey is supported every step of the way.
🙌
Competitive Benefits:
Competitive benefits that make sense with both your local market and employment status.
SITA is an Equal Opportunity Employer. We value a diverse workforce. In support of our Employment Equity Program, we encourage women, aboriginal people, members of visible minorities, and/or persons with disabilities to apply and self-identify in the application process.