Business Analyst

Role: Business Analyst – Campaign Management & Measurement

Location: Remote

Core Responsibilities:

• Partner with campaign management, data, and business stakeholders to understand existing campaign attribution and measurement processes.
• Document current workflows, data flows, dependencies, and operational processes within the campaign management environment.
• Identify process gaps, enhancement opportunities, and areas for operational improvement.
• Support ongoing modernization and optimization initiatives related to campaign measurement and customer engagement operations.
• Collaborate with internal teams to gather requirements, organize findings, and support future-state process recommendations.
• Assist with basic data analysis and validation activities as needed.

Required Skills & Experience:

• 5+ years of Business Analysis experience supporting data, marketing, campaign management, or analytics environments.
• Strong communication and stakeholder management skills.
• Experience with process documentation, workflow analysis, and gap assessment.
• Foundational SQL knowledge and ability to work with data for analysis and validation purposes.
• Experience working within cross-functional business and technology teams.

Preferred Qualifications:

• Experience supporting campaign management, marketing operations, customer engagement, or Mar Tech environments.
• Familiarity with campaign measurement, attribution, or customer communication workflows.
• Exposure to banking or financial services environments is a plus.
• Experience working with platforms such as Unica or similar Mar Tech tools is preferred but not required.