Brand Manager

We're looking for a Brand Manager to lead and execute the Brand Experience at MeUndies, ensuring our brand shows up consistently and compellingly across every consumer-facing touchpoint. This role will oversee our Social Media, Creator, and Affiliate programs while helping shape and execute our broader brand strategy. We're looking for someone with a builder mentality who thrives in fast-moving environments, takes ownership without being asked, and relentlessly pushes initiatives from idea to execution. The ideal candidate is both strategic and hands-on, equally comfortable developing long-term plans and rolling up their sleeves to make things happen. They will partner cross-functionally to bring campaigns to life, strengthen brand affinity, and drive measurable business impact across channels. Please note that this is a hybrid position of 4 days/week in our Los Angeles office What You'll Do Own and scale MeUndies' creator ecosystem Lead the strategy, growth, and performance of our UGC, influencer, and affiliate programs. Identify, recruit, and cultivate creator, influencer, and affiliate partnerships that expand MeUndies' reach, cultural relevance, and business impact. Develop monthly creative briefs for creators and influencers, ensuring content aligns with brand priorities, seasonal campaigns, and business objectives. Own the affiliate marketing roadmap, including partner recruitment, agency management, program optimization, and performance reporting. Drive social strategy and brand storytelling Own the monthly social media strategy and content planning process, developing channel briefs and content calendars aligned with campaign objectives, key business moments, and brand priorities. Partner closely with the Social Media Coordinator to ensure seamless execution while providing strategic direction, feedback, and support. Stay ahead of consumer trends, cultural moments, and emerging platforms, proactively identifying opportunities for MeUndies to show up in relevant and impactful ways. Lead brand activations and cross-functional initiatives Plan and execute brand events, partnerships, and experiential activations that deepen consumer engagement, generate buzz, and strengthen brand affinity. Collaborate cross-functionally with Creative, Growth, E-commerce, Product Marketing, and Merchandising teams to bring integrated campaigns and brand moments to market. Support go-to-market planning by helping define channel strategies, activation plans, and timelines across owned, earned, and partner channels. Create momentum and drive results Proactively identify opportunities to grow the brand, improve performance, and strengthen customer engagement. Drive projects from concept through execution, creating alignment, removing blockers, and ensuring initiatives move forward with urgency. Establish clear goals, success metrics, and accountability across stakeholders. Measure and report on creator, affiliate, social, and event performance, translating insights into actionable recommendations that improve business results. Continuously test, learn, and optimize programs based on data, customer feedback, and market trends. What You Have 5+ years of experience in brand marketing, social media, influencer marketing, affiliate marketing, partnerships, or a related field. Proven experience building and managing creator, influencer, affiliate, or social programs that drive measurable business results. Experience planning and executing successful brand events, partnerships, or experiential activations. Strong understanding of social platforms, creator marketing, and digital consumer behavior. Exceptional project management and cross-functional leadership skills. Experience developing creative briefs and translating business objectives into compelling consumer-facing programs. Strong analytical skills and the ability to turn performance data into actionable insights. Excellent communication, presentation, and stakeholder management skills. What Sets You Apart You have a strong bias for action and a reputation for making things happen. You don't wait for direction—you identify opportunities, develop solutions, and drive execution. You thrive in ambiguity and can create structure where none exists. You hold yourself accountable for outcomes, not just deliverables. You are naturally curious, highly resourceful, and constantly looking for ways to improve performance. You have a track record of leading initiatives that created outsized impact relative to your role or resources. The base salary range for this full-time position is $106,000 -$130,000. Within this range, individual pay is determined by various factors, including job-related skills, experience, and relevant education or training. Please note that the base salary range provided in this posting does not include any bonus, equity, or benefits you may be eligible for. WHY WORK AT MEUNDIES? It's more than a job. We have focused on building a team of people who emulate our core values. We look for people who stay balanced, go further, build relationships, champion differences, and are humble. At MeUndies, we continue to maintain a stellar brand by working collaboratively and encouraging growth with learning opportunities. There is no such thing as a small achievement here - we celebrate it all! We look at the necessities. We offer competitive salary packages, including discretionary annual bonuses, generous parental leave, a 401k, fantastic health benefits, open time off, and more. We have an office you’ll enjoy going to. We work in our office Monday - Thursday. Friday is a remote/work-from-home day. We’re set up to support comfortable working - hot desks, lounge, and casual seating areas, a Mother’s Room, an on-site gym & shower, and a kitchen that makes you feel like you’ve never left home. We’re dog-friendly, so your furry coworker can join you anytime. We don’t forget the most important things. We want MeUndies to be a place where you feel safe and comfortable, and we encourage our employees to hold us accountable for keeping it that way. We encourage open communication and a People Ops team that is ready to help. When you work at MeUndies, we take your needs as an employee (and a person) seriously. Our doors are always welcome to feedback and suggestions! Plus those special extra things. We also know how important it is to connect with your team members outside of everyday work. We offer catered lunches every in-office day, holiday parties, off-sites, happy hours, and an annual retreat. You’ll also get a sweet employee discount to rebuild your underwear drawer with our top-notch prints. MeUndies is an equal opportunity employer and is committed to providing a workplace and hiring process free from discrimination. All employment decisions will be made, and all qualified applicants will be considered, without regard to age, race, creed, color, religion, sex (including gender, pregnancy, sexual orientation, and gender identity), ethnicity, national origin, ancestry, disability status, veteran status, genetic information, marital status, citizenship status or other legally protected characteristic protected by federal, state, or local law. In addition, MeUndies will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.