Brand Manager

Career Opportunity: Brand Manager (remote or in-office)

Candidates must submit: Resume, Cover Letter and Writing Samples to be considered.

Who We’re Looking for:

We’re growing fast and we’re looking for a Brand Manager who thinks like an entrepreneur and thrives on turning ideas into revenue. This isn’t just about running campaigns—it’s about becoming THE marketer for one of our brands. From affiliates and partnerships to email, social, and PPC, you’ll be collaborating with a passionate team to drive growth across every channel.

You should be obsessed with crafting offers that convert, love testing and scaling what works, and bring the kind of direct response chops that can turn a good idea into a sales surge. If you’re energized by building something to help others and treating your brand like your own business, you’ll feel right at home here.

You should know… This is for the serious entrepreneur who’s ready to catapult their career to the next level with a full time role.

If you’re ready to take the reins, grow a book of business, and prove what’s possible when you combine entrepreneurial hustle with proven marketing skills, we should talk.

What You Will Be Doing: (responsibilities)

• Blend creativity with data to refine and evolve our proven marketing playbook, pushing campaigns further and faster.
• Turn insights into action by measuring performance in real-time and adapting strategies to meet the needs and buying behaviors of our audience.
• Experiment boldly with new tactics to expand audiences, deepen engagement, and amplify reach across every channel.
• Write and launch high-converting offers—from punchy short-form to persuasive long-form copy—that spark immediate action and sales.
• Own the email calendar end-to-end: choose campaigns, craft irresistible messaging, optimize timing, and track results to keep revenue flowing.
• Unlock growth through innovation—identify fresh opportunities to boost KPIs with smarter automation, laser-focused segmentation, and relentless A/B testing.
• Drive go-to-market success by aligning marketing with business operations to launch training events and products that scale revenue.

Requirements:

• 5+ years of experience ideating, writing, and analyzing direct response marketing campaigns
• Proven success with direct response copywriting (please submit examples with your resume)
• College Degree in Marketing, Business, Journalism or related field and/or relevant experience
• Ability to measure digital campaign performance using analytics tools and sales reports
• Ability to articulate strategy and tell stories with data
• Ability to work independently and remotely, as well as collaboratively in a team environment

Let us know if you have experience with:

• Direct response copywriting
• Online course marketing
• Live event marketing
• Familiarity with PowerBi, Excel, Hubspot, and Google Analytics

About PESI:

Founded in 1979, PESI is the world’s leading provider of continuing education for mental health, healthcare, and rehab professionals. We work with renowned mental health advocates and New York Times best-selling authors such as: Brené Brown, Malcolm Gladwell, Bessel van der Kolk, Daniel Siegel, Tony Robbins, Taraji P. Henson, Alanis Morissette, and more, to offer powerful trainings that give clinicians techniques to help people on their healing journey.

About the Digital Marketing Strategy Team:

The Digital Marketing team is a group of strategic thinkers who create powerful direct-response marketing materials.

Skilled pitch masters, this team manages:

• 12 specialized brands for behavioral health clinicians, rehab professionals, and healthcare workers
• Engaged Email lists that exceed 1.1 million names (and growing)
• The execution of creating content and copy that fuels 3000+ campaigns and 1.1 billion Emails annually

Perks of working for us:

• Remote or hybrid
• Generous benefits package
• Incentive plan
• 401(k) with above-market match that immediately vests
• Professional development opportunities and tuition assistance

Candidates must be able to provide proof of eligibility to work in the United States following an offer of employment.

Equal Employment Opportunity

PESI is committed to creating a diverse environment and is proud to be an equal opportunity employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected status. All qualified candidates are encouraged to apply.