Brand Manager

Brand Manager apply for this job Are you ready to shape the future of how Australia eats? We believe great food should fit your schedule, not the other way around. That’s why Marley Spoon offers versatile meal solutions for all-day moments, delivering thousands of orders across Australia each week. Whether it's a quick lunch or a delicious dinner, our passionate team is here to help you own the kitchen, 24/7. We’re looking for an experienced Brand Manager who plays a crucial role in facilitating the strategic development and execution of the Marley Spoon brand, ensuring alignment with organisational objectives. You won’t just manage a brand, you’ll be the architect of our identity, driving high-impact innovation projects and product expansions that push the boundaries of the industry. You’ll lead the charge on Australian creative campaigns and ensure our messaging resonates across every single channel to drive growth and profitability. The Opportunity Strategic Brand Leadership: Shape and execute the brand strategy, creating a long-term vision grounded in consumer insight, business objectives, and modern marketing capabilities, including the thoughtful use of AI and emerging technologies. Drive Innovation & Product Expansions: Partner with the Culinary team to launch menu innovations, ensuring all marketing touchpoints - from merchandising to UX messaging—are optimised for commercial and brand success. Campaign Project Ownership: Lead the development of quarterly brand campaign calendars and toolkits, coordinating and allocating production budgets for maximum impact and ROI. Strategic Partnership Development: Identify and cultivate high-value relationships with prospective brand partners that create synergy and unlock new growth opportunities. Guardian of Visual Identity: Lead the design of box artwork and packaging, ensuring every physical customer touchpoint aligns with brand identity and enhances the customer experience. AI-Enabled Insights & Experimentation: Leverage data, analytics, and AI-driven approaches to uncover insights, generate hypotheses, and run faster, more effective test-and-learn cycles across campaigns, channels, and customer journeys. Cross-Functional Collaboration: Align diverse teams on strategy and execution, introducing smarter ways of working and leveraging new technologies where relevant to improve speed, output, and impact. Customer Advocacy: Champion the voice of the customer across the organisation, ensuring decisions are grounded in real needs to build lasting brand loyalty. What we’re looking for: You’ll thrive in this role if you’re someone who is action-oriented and takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm. You enjoy r elating openly and comfortably with diverse groups of people while maintaining a strong bottom-line orientation. You’re naturally curious and proactive about how new technologies, including AI, can improve the way you think, create, and deliver impact. This role collaborates closely with our European team. To enable meaningful overlap, you’ll adjust your schedule on certain days (typically 1–2 evenings per week), balanced by flexible hours. You’ll bring: A Bachelor's degree in Marketing, Business Administration, Communications, or a related field. 4-7 years of experience in brand manager roles within retail, grocery, consumer goods, or e-commerce. Demonstrated ability to analyse market trends, consumer behaviour, and competitive landscapes to drive strategic decisions. Curiosity and working knowledge of AI tools , including large language models (LLMs), and how they can be applied to improve marketing effectiveness Strong stakeholder management and verbal/written communication skills. The ability to work across time zones and participate in weekly evening or morning calls . Bonus points if you have: Experience integrating AI into marketing workflows (e.g. insights generation, creative development, testing, optimisation) Experience working with culinary or food-related brands . Experience working in a global business with a matrix structure. Postgraduate qualifications in Marketing or Business Administration. What’s in it for you At Marley Spoon, we believe work should fuel your growth, not drain it. Here’s what you can look forward to: Delicious perks – Discounted Marley Spoon boxes delivered to your door (plus a test kitchen at HQ where you’ll taste tomorrow’s recipes first). Time to recharge – An extra 6 days of annual leave every year, on top of the standard entitlements. Hybrid Workplace - Work from office 2-3 days a week Growth on us – 5 paid training days each year, plus the chance to explore projects across different functions. No red tape – We value autonomy, accountability, and getting things done without formal hurdles. Well-being matters – 24/7 support through Sonder, a generous parental leave scheme (including $7.5k childcare pay), and corporate discounts on health insurance for you and your family. Global team, local spirit – Flat hierarchies, great energy, and 50+ nationalities working together. Enjoy a test kitchen in the office , where you get to sample our latest recipes. Why Marley Spoon? At Marley Spoon, growth is a shared journey. #WhenYouGrowWeGrow is more than a mantra, it’s how we operate: your development fuels our success. We don’t settle for average and neither should you. Diversity, inclusion and flexibility aren’t buzzwords here - they’re the edge that makes us stronger. With well-being built into our recipe for success, we create an environment where high performance and support go hand in hand. Department Marketing Locations Sydney Office Remote status Hybrid Sydney Office Who We Are Our culture is defined through autonomy, transparency & accountability. It’s purpose-driven, performance-oriented and principles-led. We want every Marley Spooner to be their best selves, to feel fulfilled yet challenged at the same time. We know this will not only help you reach new heights, it allows us to do the same. About Marley Spoon In 2014, Marley Spoon launched as a meal kit delivery service featuring fresh, high quality ingredients and easy-to-follow recipes. Each box is personalized to a customer’s unique taste, with the ability to customize recipes with upgrades, protein swaps, gluten-free options, ready to heat meals, and so much more!