Brand Designer Lead

Location: Warsaw (hybrid: 1-3 per week in the office)

Salary: 16.000 - 20.000 PLN B2B

Contract type: B2B

Tidio is the customer service platform that aligns AI and people, so businesses can scale without losing trust or the human touch. Our goal is to help entrepreneurs grow by making customer service more efficient while keeping it helpful.
Working at Tidio means impacting thousands of companies and millions of their users. But our clients are not the only ones who can grow with us. By joining Tidio, you can grow, too!

A few facts about us:

• Our product is one of the world's leading AI customer service solutions, and our goal is to become no. 1

• We are among the Top 50 AI and Customer Service Products in G2’s Best Software Awards 2024.

• We currently rate at 4.7/5 in both Shopify and G2.

• Our ML team was among the first in the world to launch an AI agent - (Lyro) for customer service! 🌍

• Every month, our widget is viewed by 350 million unique users, which is 4% of the global population.

• Currently, we hire over 150 fantastic people.

The Role

This is a 70% hands-on / 30% leadership role. The majority of your time you'll be in the work itself - designing, producing, and iterating performance creatives. The remaining 30% is about leading: managing a team of 3 designers, giving direction, mentoring, and building a creative operation that runs with ownership and accountability.

Day to day, you'll own the full creative loop: from hook ideation and scripting, through production and editing, to reading results.
You'll also set the direction for Brand and Web design across Tidio, Lyro, and Hubi - making sure everything your team ships is aligned with each brand's challenges and goals.

As a Performance Designer Lead, you will be responsible for:

• Staying across all three brands (Tidio, Lyro, Hubi) - understanding their challenges, positioning, and priorities to ensure design output stays aligned and purposeful.

• Leading and mentoring a team of 3 designers (Brand & Web& Performance) - giving direction, fostering a proactive, end-to-end ownership mindset, and holding people accountable in line with our values.

• Owning the creative process end-to-end - from systemizing production workflows and managing budgets to making data-driven decisions on what to scale or cut.

• Designing and iterating static ad creatives for Meta - testing hooks, visuals, and formats to drive CTR and conversions.

• Producing video ads and AI UGC end-to-end - from concept and script through generation, editing, and final delivery.

• Independently analyzing creative performance in Meta Ads Manager - reading CTR, hook rate, thumbstop, and CPA, and translating that into the next iteration.

• Continuously delivering, testing, and iterating on creatives based on campaign performance and insights - scaling winners and refreshing assets before fatigue hits.

• Researching TikTok & Meta trends, ad formats, and hooks, and translating them into a structured pipeline of creative ideas and angles - bridging the gap between performance and design.

• Stacking and managing AI tools for video and UGC production (Runway, Sora, HeyGen, Arcads, Captions, Creatify, ElevenLabs, Kling, etc.) - choosing the right tool for the job, not the other way around.

• Collaborating with UGC creators and freelancers - writing briefs and scripts, coordinating the production process, and ensuring output meets performance standards.

  
  

You are the perfect candidate if you have:

• Hands-on experience designing performance assets for SaaS, e-commerce, or D2C.

• Strong project and production management skills - you can run a multi-brand creative operation, juggle freelancers and internal stakeholders, and keep quality high without bottlenecks.

• A strong understanding of the paid social funnel - you know how hook, body, and CTA work together, and what separates a top-funnel creative from a retargeting one.

• Experience managing or mentoring designers - you know how to give direction without micromanaging and how to build accountability into team culture.

• Experience with AI UGC, faceless ads, avatar creatives, or user-style voiceover content.

• Proficiency in Figma, CapCut, Premiere, or After Effects - enough to deliver end-to-end without dependencies.

• A fast, iterative working style - you'd rather ship 10 variants and test than perfect one for a week.

• Active knowledge of social media trends - you know what's working on Meta and TikTok right now, not a year ago.

• The ability to balance hands-on craft with team leadership - comfortable spending the majority of your time executing at a senior/staff level while also owning people, process, and direction.

• A structured approach to creative ideation - you don't just follow trends, you turn them into repeatable frameworks and pipelines your team can execute against.
  
  

What we offer:

• Hybrid work model with flexible hours.

• 26 days off guaranteed in a year.

• Great development opportunities – company-supported courses and conferences.

• Individual work tools – MacBook Pro, Dell screen, JBL headphones. You can tailor the equipment to your needs!

• Mental well-being program – individual therapy sessions and resources for employees.

• Sport & wellness benefit.

• Free access to one of the most popular e-book/audiobook services.

• Regular social events (company-wide offsites, team events).

• Budget for 1:1 English language classes.

Diversity Statement

One of Tidio’s core values is to play fair. Therefore, we treat all candidates equally. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status. This means recruitment and selection of talent to Tidio is only based on individual merit and qualifications directly related to professional competence.

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83% recommend us to a friend👇

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