Brand Content Manager

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. Our client is a fourth-generation family business and the oldest continuously operating watch company in America under the same family ownership — never sold, never acquired. Founded over a century ago, they build Swiss mechanical watches grounded in a singular belief: a watch is not just a timepiece, it is a vessel for personal story. Every piece they make is designed to be engraved, turning the caseback into a canvas for the owner's own narrative. Their flagship automatic leads a growing collection named for the architects and writers who shaped their home city, and their hands-on watchmaking workshop — where customers build and engrave their own watch — has sold out through the summer with almost no advertising. A pocket watch from their heritage sits in the Smithsonian's National Air and Space Museum. They run lean by design, win through conversation and connection, and are entering one of the most content-rich seasons in their history. The Brand Content Manager will own the narrative through-line across social media, email, web, and blog — taking a steady stream of documentary footage, workshop moments, and product launches and turning them into a single, channel-native content engine that drives new customers and followers. This role is both a brand writer and an in-house AI production lead, responsible for using tools like Runway, Pika, and Midjourney to help a lean team produce at the output and quality of a larger one. The Brand Content Manager will be the connective tissue between an in-house capture team, a documentary producer, a Klaviyo specialist, and a paid and SEO lead — holding a high-stakes summer season together as one coherent story. Fully Remote | 9 AM - 5 PM EST Key Responsibilities Content Strategy & Planning Own and manage the entire content calendar. Develop and maintain a unified brand story across all channels. Turn long-form content into multiple platform-specific formats. Create content ecosystems from documentaries, events, and product launches. Plan and execute distribution strategies for major campaigns and initiatives. Social Media & Video Content Create and publish content for Instagram, Facebook, TikTok, YouTube, and YouTube Shorts. Adapt messaging while maintaining a consistent brand voice. Perform basic video editing using CapCut or Premiere. Increase organic followers and engagement. Repurpose long-form content into short-form social media assets. Email Marketing Write email campaign copy. Collaborate with the Klaviyo specialist responsible for technical setup. Develop storytelling-focused email campaigns that support both branding and conversions. Extend documentary, workshop, and product stories into email content. Blog & Organic Content Write SEO-focused blog posts and website copy. Create content for workshop discovery and corporate gifting pages. Support organic traffic growth through content strategy. Produce content that highlights the brand's heritage, craftsmanship, and customer stories. AI & Content Production Act as the internal AI lead for marketing. Use tools such as: Runway Pika Midjourney ChatGPT Jasper Build scalable AI workflows to improve content production efficiency. Continuously evaluate and implement new AI tools and technologies. Required Experience 4+ years in content marketing, brand storytelling, content strategy, or brand marketing. Experience managing content across multiple channels simultaneously. Hands-on experience using AI tools in marketing workflows. Email marketing experience (Klaviyo preferred). Experience with consumer brands, lifestyle brands, DTC brands, or founder-led businesses. Basic video editing experience (CapCut or Premiere). Familiarity with Shopify. Experience writing SEO-focused content. Experience working with premium or heritage consumer brands is highly preferred. Experience with YouTube, documentary content, or episodic storytelling is a strong plus. Key Skills Exceptional storytelling and brand writing. Strong content strategy capabilities. Expertise in social media, YouTube, and email content. Ability to leverage AI tools effectively. Experience repurposing content across channels. Strong project management and organizational skills. Ability to collaborate with cross-functional teams. Strategic thinking and proactive idea generation. What Success Looks Like Primary metric: net-new email subscribers and workshop waitlist signups generated directly by the summer content push Leading indicators: organic traffic growth to workshop and corporate-gifting pages, and follower growth that converts rather than vanity reach The summer season, spanning a major trade event, a product launch, a documentary series, and a sold-out workshop lands as one coherent brand story across all channels The upcoming multi-episode documentary series is successfully transformed into a robust content ecosystem that drives sustained engagement, audience growth, and brand awareness across multiple channels AI production workflows are built, documented, and running with progressively less hands-on time per output cycle The Brand Director views the Brand Content Manager as a trusted strategic partner who consistently identifies opportunities to strengthen storytelling, expand content impact, and deepen audience connection. Opportunity This is a rare seat at the center of a brand that wins on story, craft, and meaning rather than marketing spend — joining at the most content-rich moment in its recent history, with a documentary series, a major product launch, a flagship trade event, and a sold-out workshop all converging in a single summer. The Brand Content Manager will have genuine ownership over the narrative engine of a century-old company that has never been sold, works lean by design, and is building the infrastructure to grow like a brand twice its size. For a content professional who wants to be a practitioner — not a coordinator — and who believes that voice and AI fluency together are the future of lean brand marketing, this role offers both the creative latitude and the real-world proof of concept to do defining work. Application Process: To be considered for this role these steps need to be followed: Fill in the application form Record a video showcasing your skill sets