B2B Segment Marketing Manager, Germany

B2B Segment Marketing Manager, Germany Lead Shine Germany’s segment marketing: design targeted campaigns, unlock growth, and partner across teams to empower SMEs and freelancers. Apply We usually respond within a week About Shine Shine is the financial copilot for entrepreneurs and small business owners. Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin. Part of something bigger Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants. Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe. We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal and Belgium. Your hiring experience matters Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive. If this sounds like somewhere you want to grow, we'd love to hear from you. The Revenue Marketing team at Shine The Revenue Marketing Germany team sits at the heart of our growth engine directly responsible for driving performance across the Micro Business, Small Business and Accounting (CPA) segments. We work shoulder-to-shoulder with Sales, Product, Growth and Partnerships, keeping segment focus sharp, go-to-market execution tight, and revenue impact measurable. This is a high-expectation, fast-moving environment and you'd be joining at a significant moment. Your role as a B2B Segment Marketing Manager, Germany We are looking for a driven and creative B2B Segment Marketing Manager, to lead our marketing efforts in the German market. Germany is one of our most exciting markets — and this role sits at the center of it. As our B2B Segment Marketing Manager, you'll shape how we show up for freelancers and SMEs across the country: building targeted strategies, running campaigns that convert, and turning segment insights into measurable growth. 📍 Job located in Berlin, Germany with the possibility of two remote working days per week. What You'll Be Doing: Develop segment-specific marketing strategies tailored to the needs, behaviours, and pain points of defined customer groups in the German market (e.g., SMEs, freelancers, mid-market companies) Bring multichannel campaigns to life across email, social, paid, events, and content, driving real results, not just noise, always tied to segment priorities and business impact Bridge teams by working hand-in-hand with Campaign Managers, Product, and Customer Success to keep messaging sharp and deliver seamless, compelling experiences at every touchpoint Stay ahead of the market through continuous research and competitive analysis, surfacing the insights that turn opportunity into action and keep Shine ahead in Germany Own your numbers, setting the performance bar by defining and tracking KPIs like MQLs, conversion rates, CAC, and retention metrics across the full segment revenue journey Build and leverage a strong local network of partners, agencies, and media to amplify reach where it matters most Shape how Shine enters new spaces, playing a key role in product launches and go-to-market execution that makes a real impact in the German market What You Bring Your Background You have 5+ years in B2B marketing, ideally shaped by the fast-moving world of SaaS, FinTech, or accounting/ERP software. You know what it takes to market to businesses, and you have the results to prove it. You've owned segment or product marketing before, you understand the German market from the inside, and you're comfortable navigating tools like HubSpot, Salesforce, or Marketo to run smarter, more effective campaigns. Your Strengths You're analytical without losing the human touch able to dig into data, spot what matters, and turn it into a clear direction. You juggle multiple campaigns without dropping the ball, and you bring a hands-on approach to paid media, SEO/SEA, and content that goes beyond theory. You understand how German businesses think and buy, and you know how to speak to them with storytelling and copywriting that cuts through the noise. You're fluent in both German (C2 or native) and English, and you move naturally between the two depending on who's in the room. Equal Opportunity Employer We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, colour, racial or ethnic origin, religion, disability, etc. as per applicable law. Our recruitment process 1️ ⃣ Initial call (30 min) with a Recruiting Partner 2️ ⃣ Interview with hiring manager (45-60 min) 3️ ⃣ Case study interview + personality and logic assessment feedback Department Revenue Locations Berlin