Associate Dean for Enrollment Strategy and Growth

Position Overview The University of Virginia's School of Continuing and Professional Studies (SCPS) seeks a strategic, data-driven leader to serve as Associate Dean for Enrollment Strategy, Management, and Growth. Reporting to the Dean and serving as a member of the Senior Leadership Team (SLT), the Associate Dean sets SCPS's enrollment growth strategy and oversees the management of admissions, financial aid, the registrar, and student success operations. The Associate Dean leads the end-to-end enrollment strategy for SCPS’s credit and noncredit portfolio, translating market demand into enrollment plans, revenue targets, and operational execution. The role partners closely with academic and student success teams to support persistence, completion, and post-completion outcomes and operates as a central integrator across marketing and admissions. The Associate Dean's direct reports span the full enrollment function, including admissions, financial aid, the registrar's office, and student success. This role combines portfolio-level strategy with hands-on execution, requiring both vision and operational discipline. Scope and Accountability The Associate Dean is accountable for the following outcomes, with progress reported regularly to the Dean and SLT: Annual and multi-year enrollment growth across the SCPS portfolio, measured across program, population, and modality, with targets aligned to school priorities. Accountability for optimizing net tuition revenue and full-funnel performance, including discount strategy, financial aid leveraging, conversion improvement, persistence, retention, completion, and post-completion outcomes—acked and benchmarked by population segment against best-in-class standards. High standards of forecast accuracy at the portfolio level, supported by regular data refresh and performance monitoring. Marketing and enrollment efficiency, measured by LTV:CAC (lifetime value to customer acquisition cost) with targets set by program maturity. Success in these areas requires close coordination with marketing, academic, and technology partners, with shared accountability for performance across the enrollment lifecycle. Key Responsibilities Strategic Leadership Own the development of a comprehensive multi-year enrollment growth strategy across SCPS's full portfolio. Partner with academic leadership to align program offerings with workforce trends, employer demand, and learner needs. Lead early-stage enrollment strategy initiatives (e.g., Credit for Prior Learning (CPL), accelerated pathways, micro-credentials, and stackable credentials). Lead the transition to a more predictive, research-based enrollment model, drawing on market research, labor market data, and competitive intelligence. Operational and Performance Management Set and oversee enrollment budgets, performance dashboards, and KPIs across the full enrollment cycle. Establish and manage performance against key metrics, including conversion, LTV:CAC, cost per enrolled student, persistence, and forecast accuracy. Oversee compliance with institutional, accreditation, and regulatory requirements (SACSCOC, FERPA, Title IV, etc.). Lead through functional leaders across academic compliance and financial aid, ensuring aligned execution from enrollment operations through aid strategy. Team Leadership and Culture Lead and develop a high-performing team across admissions, financial aid, the registrar, and student success, building a culture of data-informed decision-making across the enrollment function. Build professional development and retention strategies that strengthen team capabilities in a competitive talent market. Foster a culture of continuous improvement and experimentation to enhance performance and student experience. Enrollment Marketing and Technology Integration Partner with Marketing with shared accountability for funnel performance, lead quality, and enrollment outcomes. Provide strategic direction and management of the enrollment technology stack (CRM, marketing automation, AI tools, SIS), ensuring data integrity and seamless applicant experience. Set and monitor response time standards leveraging AI-assisted outreach and human engagement. Evaluate and apply emerging trends in enrollment management (e.g., AI, predictive analytics, automation) to improve enrollment performance. Academic and Cross-Campus Collaboration Partner with program directors and faculty to co-create and refine programs based on market data, employer demand, and enrollment feedback. Collaborate with Institutional Research, Financial Aid, and Student Services to align admissions, aid, and onboarding with student success outcomes. Engage with University leadership and peer schools to advance cross-Grounds initiatives and shared analytics infrastructure. Student Experience, Retention, and Success Lead the design and continuous improvement of the prospective student experience from inquiry through matriculation. Partner with advising, career services, and program leadership to drive persistence, completion, and post-completion outcomes. Lead the Credit for Prior Learning (CPL) strategy to accelerate time to completion and improve outcomes for adult learners. Advance retention and completion initiatives aligned to the needs of working adult learners. Partnership Development Build and sustain partnerships that generate enrollment pathways and employersponsored learning opportunities. Develop partnerships that contribute to scalable revenue growth beyond individual tuition. Represent SCPS externally to strengthen reputation and expand UVA’s presence in the adult learner market. Qualifications Minimum of 10 years of progressive leadership experience in enrollment management, admissions, continuing and professional education, or similarly complex learner acquisition environments, with demonstrated success leading growth in adult, graduate, or non-traditional populations. Proven record of developing and executing enrollment growth strategies that deliver measurable year-over-year results across multiple programs, audiences, or channels. Fluency in enrollment economics, including LTV:CAC, net tuition revenue, discount rate, and channel ROI, with the ability to use these metrics to drive decisions and inform executive conversations. Demonstrated experience leading multi-functional teams, developing senior staff, and managing performance in complex operational environments. Strong working knowledge of CRM, marketing automation, and analytics tools used to track, forecast, and optimize enrollment performance. Demonstrated ability to build collaborative relationships across academic, marketing, financial aid, student services, and operational units in complex, matrixed environments. Experience owning or influencing enrollment-related budgets, forecasts, and performance metrics at the portfolio or school level. Why SCPS at UVA Join one of the most respected universities in the country at a moment of deliberate investment in continuing, professional, and online education. Shape the enrollment strategy for a diverse portfolio spanning credit and non-credit, undergraduate and graduate programs, across in-person and online modalities, serving working adults across Virginia and beyond. Operate with executive visibility, serving on the Senior Leadership Team and partnering directly with the Dean, Office of Online Education and Digital Innovation, and University Enrollment Management. Work in an environment that combines the scale and credibility of a top-tier research university with the agility required to compete in a rapidly evolving adult learner market. Lead a team and own enrollment and revenue outcomes while building and scaling modern enrollment capabilities—including data, CRM, AI, and analytics—that will define SCPS’s future growth. Play a central role in shaping how a leading public university serves adult and nontraditional learners at scale. Learn More About the University of Virginia School of Continuing and Professional Studies here : For more information about UVA and the Charlottesville community please see https://www.virginia.edu/life/charlottesville and https://embarkcva.com/ . About the Position: This position is located in Charlottesville, VA and is remote with the expectation to come to Grounds periodically. This is a full-time, exempt level, benefited position with UVa benefits . The anticipated compensation range for this position is commensurate with experience. This position will remain open until filled but preference will be given to applications received by July 20, 2026 . This position will not sponsor applicants for work visas. The University will perform background checks on all new hires prior to employment. This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs. To Apply: Applicants not employed at UVA please apply through the UVA job board ; current employees please search and apply for jobs on the UVA Internal Careers website and complete an application. Applications that do not contain all required documents will not receive full consideration. Please attach the following: Cover letter Resume/CV References will be completed via UVA’s standardized process SkillSurvey. A total of five references will be requested via SkillSurvey during the final phase of the interview process, a total of three is required. For questions about the application process, please contact Michele Jarman , Academic Recruiter. The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Learn more about UVA’s commitment to non-discrimination and equal opportunity employment .