Assistant Manager, Omnichannel Marketing

Description Ready for more than just a job? Build a career with purpose. At Lactalis in the USA, we’re committed to providing meaningful opportunities for our people to learn, grow, and thrive—whether you’re just starting your journey with us or looking to take the next step in your career. From day one, we offer the tools and support to help you succeed. As the world leader in dairy, Lactalis is a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we’re proud to produce award-winning dairy products that bring people together. In the US, we proudly offer an unrivaled house of beloved brands, including Galbani® Italian cheeses and ricotta, Président® specialty cheeses and butters, Kraft® natural and grated cheeses, Breakstone’s® cottage cheese, Cracker Barrel®, Black Diamond® cheddar, and Parmalat® milk. Our yogurt portfolio includes siggi’s®, Stonyfield Organic®, Brown Cow™, Oui®, Yoplait®, Go-Gurt®, :ratio®, Green Mountain Creamery®, and Mountain High®, along with a growing family of ethnic favorites like Karoun®, Gopi®, and Arz®. At Lactalis, we live by our core values—Ambition, Engagement, and Simplicity. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone’s unique background and ideas are valued. Even if you don’t meet every qualification, we encourage you to apply. We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy. From your PASSION to ours Lactalis US Yogurt, part of the Lactalis family of companies, is currently hiring an Assistant Manager, Omnichannel Marketing position based out of Bedford, NH. The Assistant Manager, Omnichannel Marketing will drive the strategic planning, development, and activation of retail-specific marketing programs across our portfolio of eight brands. This role is ideal for a candidate passionate about shopper behavior and dedicated to building best-in-class marketing campaigns. Collaborating closely with sales, brand teams, agency partners, and retail accounts, the Assistant Manager will ensure all marketing executions seamlessly align with the company’s broader goals and values. From your EXPERTISE to ours Key responsibilities for this position include: Develop tailored, retailer-specific marketing plans for a mix of regional and Tier 2/Tier 3 accounts, aligning brand priorities with retailer needs during key promotional windows. Oversee full-lifecycle campaign planning, including briefing, volume forecasting, budget allocation, KPI tracking, and ongoing plan optimization. Serve as the subject matter expert on assigned retailers, maintaining a deep understanding of their business performance, growth pillars, in-store/online programs, and KPIs. Build strong relationships with retailer marketing teams to increase visibility, understand their challenges, and align on growth objectives. Act as the dedicated omnichannel resource for the Yogurt field sales and marketing teams, delivering strategic recommendations tailored to specific retailer goals. Support the sales team during customer meetings and sell-in presentations for managed accounts. Lead the timely execution of omnichannel marketing plans, managing end-to-end processes including agency briefing, audience targeting, media planning, creative development, and in-market activation. Oversee the creative and legal approval workflows for all customer-specific programs. Deliver comprehensive post-program analyses, leveraging measurable results to provide strategic recommendations for future campaigns. Assist with budget reconciliation to ensure expenses strictly align with the plan, including invoice tracking, financial reporting to sales and finance teams, and supporting overall targets. Manage omnichannel couponing initiatives, including barcode creation, performance tracking, and redemption analysis. Consolidate ad-hoc requests from the sales team to develop monthly strategic plans for review and consideration by Omni and Sales leadership. WORK CONDITIONS Travel is required occasionally. Extended hours may be necessary depending on the project needs. To fulfill these responsibilities, tools such as a computer, phone or, and / or allowance(s) will be provided. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential duties and responsibilities. This position requires physical presence in the office, in accordance with the guidelines of the Hybrid Work Policy (3 days in-office, 2 days WFH). Requirements From your STORY to ours Qualified applicants will contribute the following: Bachelor's degree required (major in business administration or marketing/sales concentration preferred). 2+ years of related work experience required. Knowledge of the CPG industry preferred. Experience building and executing multi-faceted campaigns in both physical and digital environments. Strong strategic, problem-solving, and verbal/written communication skills. Detail-oriented self-starter who can see the big picture while managing granular details. Ability to work autonomously and prioritize a diverse workload across multiple brands. Proven ability to build value-adding professional relationships. High degree of proficiency with Microsoft Office applications (Excel, PowerPoint, Word, Outlook). Trade Marketing: Ability to translate brand strategy into successful market activation plans that drive profitable growth, facilitate cross-functional collaboration between Sales, Marketing, and Supply Chain, and manage shopper and Point of Purchase (POP) initiatives. Customer Knowledge and Business Planning: Demonstrated knowledge of customer needs, expectations, and financial motivators to develop appropriate sales plans, with the ability to create breakthrough account plans that transition relationships from transactional to strategic partnerships. Customer Management: Ability to set up, implement, and monitor profitable short-, medium-, and long-term plans to build strategic customer partnerships. Sales Budget and Forecasting Management: Ability to build budgets and generate regular volume and profitability forecasts, with the capacity to propose corrective action plans and sales negotiation strategies when gaps arise. Analytical Thinking: Ability to rigorously analyze data and complex situations, identify cause-and-effect relationships, and synthesize relevant information to make effective decisions. Planning and Organizing: Ability to determine priorities and allocate time and resources effectively to ensure objectives are accomplished with method and rigor. Strategic Thinking: Ability to provide a holistic, systematic perspective on strategic issues and leverage insights to articulate a clear vision for the future. Agility: Ability to adapt seamlessly to changing circumstances, proactively adjust work practices to improve results, and recalibrate priorities without causing disruption. Communication: Ability to transmit and receive information clearly, leverage tact and diplomacy, and adjust communication style, tone, and level of detail to ensure all stakeholders are engaged. At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement. Join us and grow your career. Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities. Further, any division of the Company that is an Affirmative Action Employer will comply with all related legal obligations.