Assistant Education Manager

Home Join our team Explore opportunities Req ID Posted Function Location Req ID: 98564 Function: Sales Posted: Jun 10, 2026 Location: The Assistant Education Manager is responsible for designing, developing, and training programs to help the Beauty Advisor Team develop competency and skill set in order to perform efficiently in ensuring retail excellence from our sales force across Dept Store, Sephora and perfumeries, as well as those of our retailers (e.g.: Sephora cast members). THE ROLE OPTIMIZE, ENABLE, INNOVATE! As our Assistant Education Manager, you play a critical role in driving training excellence and empowering frontline teams to deliver superior retail performance, strengthen brand advocacy, and achieve commercial targets through structured capability building and on-the-ground coaching. You will be reporting to Education Manager, and you will manage: TRAINING DESIGN & DELIVERY Devise and/or adapt training programs and materials and deliver adequate training to enable field staff to effectively and qualitatively sell innovations and priority brands, and achieve qualitative and quantitative commercial targets set. Develop and implement training programs for field staff on skill enhancement, performance improvement, career development, new hire orientation programs etc. Proactively engage with retailers’ training department to schedule formal/informal, in-person and digital, training sessions with the objective of ensuring that Coty’s key brands and products are always top of mind Prepare and maintain training course materials, equipment and supplies (eg products, tools etc). Plan, schedule and inform sales force about the training events in advance. COACHING & PERFORMANCE DEVELOPMENT Uphold the high performance, grooming and behavioral standards expected of the sales force, and ensure that BAs understand and uphold the same. Conduct regular on-the-job training (OTJ) at key stores and counters Coach Beauty Advisors to enhance selling techniques and overcome challenges Assess individual and team performance, identifying capability gaps Uphold high standards of grooming, behavior, and professionalism among sales teams Provide post-training reports with actionable insights on competencies and development needs STAKEHOLDER ENGAGEMENT & TALENT DEVELOPMENT Partner with Retail Operations to constantly assess and evolve the BA talent pool to anticipate business needs (eg launching skincare) Organize bi-annual BA conferences and a multitude of engagement programs for Coty and Retailers’ BAs to constantly drive brand love Accelerate MU artistry to enable Coty to supercharge its MU expansion. This would include grooming high potential to become MU Artists and MU demo artists who are able to host counter workshops and in-person virtual consultations Spend 50% of his/her time in the trade, and on the ground; possible more in the initial year YOU ARE A COTY FIT As an experienced training professional, you thrive in a fast-paced and diverse environment. You are proactive, creative, and passionate about developing people and driving performance. Minimum of 5 years’ experience in the beauty industry with background in training & retail operations Makeup experience is strongly preferred, makeup artistry experience preferred University Degree or above in related field Excellent communication, presentation and organizational skills, ability to lead large scale training conferences, workshops and live streaming activities. Individual must possess advanced research, creativity, adaptability and problem-solving skills Excellent English and Thai fluency If you're ready to support and shape the future of beauty, we want you on our team! WHAT WE OFFER This is a unique role with a genuine opportunity to make an impact. You'll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way. Coty's global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best. ABOUT US Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you're the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we'd love to hear from you. Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion to create a more open, inclusive, and diverse workplace where all employees can be their authentic self. Country/Region: TH City: Bangkok