Assistant Category Marketing Manager

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. Your Contribution: Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you’ll need for success at Logitech. In this role you will: The Role We are looking for a results-driven and agile Marketing Executive to lead category and digital marketing for our Personal Workspace (Logitech) and Gaming (Logitech G) portfolios in Hong Kong . This role is critical in driving brand growth, consumer engagement, and business performance through integrated marketing and close alignment with local sales initiatives. The ideal candidate will have a passion for consumers, digital innovation, and cross-functional collaboration, contributing to the growth of both categories through localized marketing excellence and omnichannel activation. Your Contribution In this role, you will: Lead and own marketing strategy and execution for PWS and Gaming categories, aligning with regional priorities and local business objectives. Coordinate and support local sales campaigns, including planning, offer development, POS support, and trade activation in collaboration with the sales and customer marketing teams. Develop and implement 360° marketing campaigns across online and offline channels, including digital, social, retail, PR, partnerships, and influencer. Lead local product launches, including GTM planning, creative briefing, and execution alignment Collaborate with sales, trade marketing, and other teams to align promotional plans, drive in-store visibility, and optimize media spend (MDF & OPEX). Partner with external agencies and vendors to manage creative development, content localization, media, and campaign execution. Track and analyze campaign performance, consumer insights, and market data, making data-driven decisions to maximize ROI and improve future planning. Act as consumer advocate, leveraging market research and feedback to develop compelling local value propositions and communication strategies. Drive community engagement and build brand affinity through innovative, local activation programs across esports, creators, workspace productivity, and tech communities. Report regularly on campaign KPIs, budget utilization, channel performance, and category health to key stakeholders. Key Qualifications To succeed in this role, you should bring: 5+ years of experience in marketing, preferably in consumer electronics , FMCG, or tech lifestyle brands. Proven track record in category marketing, brand management , or product marketing with experience launching new products and managing end-to-end campaigns. Strong understanding of consumer journeys , omnichannel touchpoints , and digital marketing strategies. Analytical mindset with experience in campaign performance analysis, ROI tracking, and applying insights to campaign refinement. Excellent communication and project management skills—comfortable leading cross-functional and cross-border collaboration. Experience working in a matrix organization and managing multiple stakeholders . Fluent in English and Mandarin (written and spoken). Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house. Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you! We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location. #LI-ET1 Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house. Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you! We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location. All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.