AI Pro Marketing & Social Media Growth Manager

I’m helping DSCR Pro find a top candidate to join their team flexible for the role of AI Pro Marketing & Social Media Growth Manager . You'll build and lead a high-impact AI marketing team, driving growth for an established finance brand. Compensation: USD 0/month Location: Remote (anywhere) Mission of DSCR Pro: "DSCRPro.com was built for one purpose: to make real estate investing more accessible, more efficient, and more scalable from your first rental property to a growing portfolio. Backed by an experienced management team and a modern lending process, we focus exclusively on investment-property financing designed around cash flow, speed, and clarity." What makes you a strong candidate: You are proficient in Social media management, Social Media Growth, SEO (Search engine optimization), Project management, Marketing management, Marketing automation. English - Conversational Spanish - Conversational Responsibilities and more: AI Pro Marketing & Social Med Manager Needed to Build & Manage Social Media Growth Team for New York Finance Company We are a New York-based real estate investment finance company looking for an experienced AI Marketing Manager to help us build, manage, and grow our social media and digital marketing operation. This is not a simple posting job. We need a marketing manager who can help us grow followers, generate leads, manage freelancers, coordinate agencies, track KPIs, and build a scalable marketing system for an established finance brand. Project Description DSCR Pro is a New York-based real estate investment finance company specializing in DSCR loans, non-QM financing, investor-focused lending strategies, and creative real estate finance solutions. We are an established business that has been operating for over 10 years, with experienced leadership, an existing client base, a growing brand, and a clear vision for expansion. The selected marketing manager will work directly with a veteran Top Producer with over 25 years of mortgage and real estate finance experience. This is a unique opportunity to support the growth of a serious finance brand — not a startup idea or short-term project. We are building a long-term marketing department around content, social media growth, AI-powered workflows, lead generation, and brand authority. We are looking for someone who can think like a marketing manager, project manager, and growth strategist. The right person will not be expected to do everything alone. Instead, this manager will help us hire, organize, and manage a team of freelancers, agencies, designers, video editors, and marketing specialists to achieve our goals. The manager’s time should be approximately: 30% hands-on marketing work 70% managing, reviewing, coordinating, and improving the work of other freelancers and agencies We need someone who can take ownership, organize projects, hold freelancers accountable, review deliverables, improve workflows, track results, and help us grow our social media channels into real lead-generation assets. About DSCR Pro DSCR Pro is a specialized real estate investment finance company helping investors access flexible financing solutions for investment properties. Our mission is to help real estate investors overcome today’s financing challenges, access flexible real estate finance solutions, and increase tomorrow’s positive cash flow through strategic deal structuring and investor-focused guidance. Our vision is to become the go-to DSCR and non-traditional real estate finance brand for investors who have been underserved, denied, or delayed by traditional banks — helping them scale smarter, cash flow stronger, and build lasting wealth through real estate. DSCR Pro focuses on education, speed, clarity, strategy, execution, and long-term investor relationships. Why This Opportunity Is Different Most freelance marketing projects are short-term tasks. This opportunity is different. You will be working with a New York-based finance company that already has experience, leadership, clients, systems, and a clear growth vision. We are not starting from zero. We are building the next stage of a specialized real estate investment finance brand. What makes this opportunity unique: -Work directly with a veteran Top Producer with 25+ years of mortgage and real estate finance experience -Support an established business with over 10 years of operations -Help grow a New York-based finance brand with real market credibility -Learn the real estate investment finance industry from the inside -Gain exposure to DSCR loans, non-QM financing, investor strategies, and creative deal structuring -Help build a marketing department structure, not just post content -Manage freelancers, agencies, and specialists to achieve measurable growth -Help grow followers, improve KPIs, and generate qualified leads -Potential to grow into a long-term role as the business expands We are looking for someone who wants more than a one-time gig. The ideal candidate wants to help build, improve, manage, and grow a serious marketing system. The main goal is to create and manage a scalable marketing and social media growth system that helps DSCR Pro: -Increase followers across key platforms -Generate more qualified leads from social media -Improve engagement, reach, impressions, and video views -Build brand authority in the real estate investor finance space -Create consistent content across YouTube, Instagram, Facebook, LinkedIn, TikTok, and email -Build a team of freelancers and agencies to support marketing execution -Track KPIs and recommend improvements based on performance -Turn content into inquiries, booked calls, and business opportunities This role is not only about content creation. It is about building a growth engine. Scope of Work The marketing manager will help with: -Creating and managing monthly content calendars -Organizing weekly and monthly marketing campaigns -Using AI tools to create captions, post ideas, content outlines, email drafts, campaign concepts, and marketing copy -Coordinating content across YouTube, Instagram, Facebook, LinkedIn, TikTok, and email marketing -Helping hire, organize, and manage freelancers and agencies -Managing graphic designers, video editors, social media assistants, paid ads specialists, SEO specialists, and other vendors -Reviewing creative work before it is approved or published -Giving clear feedback to freelancers and agencies -Making sure deadlines are met -Tracking KPIs and campaign performance -Improving follower growth, reach, engagement, and lead generation -Helping organize lead magnets, landing pages, presentations, and marketing assets -Creating systems for turning video topics into short-form clips, posts, emails, and campaigns -Helping build repeatable workflows for content production and distribution -Keeping marketing projects organized and moving forward -Making sure all marketing is aligned with the DSCR Pro brand -Recommending tools, vendors, agencies, or strategies that can help grow our channels Team Management Responsibility This manager will be responsible for helping us build and manage a team of freelancers, agencies, and specialists who can help DSCR Pro achieve its marketing and social media growth goals. The manager may help us find and coordinate freelancers or agencies for: -Graphic design -Short-form video editing -YouTube editing and optimization -Social media posting and scheduling -Paid social media campaigns -SEO and blog content -Email marketing -Funnel and landing page support -Lead magnet design -YouTube channel growth -Instagram, TikTok, Facebook, and LinkedIn growth -Marketing automation and GoHighLevel support The right person should understand that the goal is not to do everything alone. The goal is to build and manage a reliable marketing team that can consistently produce content, grow our audience, improve KPIs, and generate leads. Expected Time Allocation We expect the marketing manager’s time to be divided approximately as follows: 30% Hands-On Execution The manager may personally work on: Marketing strategy Content planning AI-assisted copywriting Campaign ideas Content calendars KPI reports Task organization Marketing briefs Workflow creation Selected high-level marketing projects 70% Management, Coordination, and Review Most of the manager’s time should be spent: Managing freelancers and agencies Assigning tasks Reviewing deliverables Giving feedback Checking quality Tracking deadlines Coordinating projects Improving workflows Making sure the marketing system is moving forward Holding the team accountable for results This is a leadership and management role within the marketing function. Social Media Growth & Lead Generation Responsibility A major part of this project is improving the performance of DSCR Pro’s social media channels. We want to grow our audience, increase engagement, improve content consistency, and generate more leads from platforms such as YouTube, Instagram, Facebook, LinkedIn, TikTok, and email marketing. We are open to all smart strategies that can help grow our social media KPIs, including: Better content planning Improved posting frequency Stronger calls to action Better video repurposing Collaboration strategies Lead magnets Landing pages Paid promotion ideas Influencer or partner outreach Vendor or agency support YouTube optimization Short-form video strategy Email list growth Funnel improvements We are looking for someone who thinks strategically and is willing to recommend whatever needs to be done to improve results. Deliverables For the first phase, we would like support with: 30-day social media content calendar Weekly content production workflow Social media growth plan Lead generation strategy from social media KPI tracking system Freelancer/team structure recommendation List of recommended freelancers, agencies, or vendors if needed Campaign plan for DSCR loan educational content Workflow for turning long-form videos into short-form content Task management structure for content, design, video, email, and campaigns Recommendations for improving our current marketing system KPIs We Want to Improve We want the marketing manager to help track and improve important marketing KPIs, including: Follower growth by platform YouTube subscribers Video views Watch time Short-form video performance Social media reach Impressions Engagement rate Website traffic from social media Lead magnet downloads Form submissions Direct messages Inbound inquiries Booked calls or consultations from social media Email list growth Campaign performance Cost per lead, if paid campaigns are used Content production consistency On-time completion of marketing projects Freelancer and agency performance The ideal candidate should be comfortable reviewing these numbers, identifying opportunities, and recommending practical steps to improve performance. Your potential leader(s): Panayiota Anasstasiou - Human Resources Manager