AI Performance Marketing Campaign Execution & Automation Role

Company Description DigiEssence is a boutique AI-driven strategy and brand intelligence firm that helps founders and modern brands deploy AI rapidly while preserving their unique voice, identity, and reputation.

Operating at the intersection of human judgment and advanced AI, DigiEssence builds high-trust AI identities that work in real operations, not just prototypes.

The team creates AI brand systems, including brand voice architectures, tonal intelligence, and narrative frameworks, as well as AI doubles that replicate founder and executive communication. DigiEssence also designs AI agents, content systems, workflow automation, and omni-channel acquisition pipelines optimized with AI-first approaches. Its work emphasizes clarity and positioning so that brand messaging is consistent and scalable across platforms and tools.

Role Description This is a remote contract role for an AI Performance Marketing Campaign Execution & Automation specialist.

• The role involves planning, launching, and optimizing AI-driven performance marketing campaigns across digital channels, with a focus on measurable growth and conversion outcomes.
• Day-to-day activities include configuring and maintaining marketing automations, setting up tracking and attribution, and running experiments to improve campaign performance.
• The specialist will analyze performance data, generate insights, run performance tests, and translate findings into clear recommendations for continuous improvement.
• Collaboration with strategy, creative, and technical teams is essential to ensure that campaigns align with brand voice, AI identity guidelines, and overall growth objectives.

Qualifications

• Strong analytical skills and data analysis capabilities to interpret campaign performance and guide decision-making.
• Experience with performance management and performance testing for digital or AI-driven marketing campaigns.
• Clear and effective communication skills for presenting insights, recommendations, and campaign results to cross-functional stakeholders.
• Hands-on experience with marketing automation platforms, ad managers (e.g., Meta, Google, LinkedIn), and A/B testing tools.
• Familiarity with AI-powered marketing tools, audience targeting, and personalization workflows is highly beneficial.
• Proven ability to work independently in a remote environment, manage multiple campaigns simultaneously, and meet deadlines.
• Background in performance marketing, growth marketing, or a related field; experience with B2B or founder-led brands is a plus.
• Bachelor’s degree in Marketing, Business, Data Analytics, or a related discipline, or equivalent practical experience.