AI Content Creator

Primary responsibilities will be to plan, produce, and iterate high-performing Meta ad creative (Facebook and Instagram) for the agency's clients using a modern AI-assisted production stack. You will work closely with strategists and media buyers to ship a high volume of static, video, and UGC-style ads, then iterate fast based on performance data to drive lower CPAs and higher ROAS. Key Responsibilities Produce high-volume Meta ad creative across static images, carousels, short-form video, and UGC-style ads for Facebook and Instagram Write scroll-stopping hooks, ad copy, and primary text variations tailored to each client's offer, audience, and funnel stage Use generative AI tools (ChatGPT, Claude, Midjourney, Sora, Runway, ElevenLabs, Veo, Higgsfield, Canva AI, Adobe Firefly) to ideate and produce ad concepts at speed Edit and remix raw footage, stock, and AI-generated assets into polished ad units using CapCut, Premiere Pro, or equivalent Batch out multiple creative variations per concept (hook, visual, CTA) for systematic A/B and multivariate testing Work directly with the media buying team to review ad performance (CTR, CPM, CPA, ROAS, thumbstop, hold rate) and iterate winning angles Maintain swipe files, prompt libraries, and creative templates organised by client and offer type Ensure every ad meets Meta ad policies, brand guidelines, and disclosure requirements Previous experience producing paid social creative, ideally Meta ads (agency or in-house performance marketing background preferred) Demonstrated fluency with generative AI tools for image, video, audio, and copy production, with a portfolio that shows real ad output, not just experiments Strong direct-response copywriting instincts, particularly hooks, angles, and CTAs Solid grasp of short-form video editing and platform-native specs for Facebook and Instagram (Feed, Reels, Stories) Understanding of Meta ad structure, performance metrics, and the creative testing process Sharp eye for design, composition, and visual hierarchy Comfortable with prompt engineering, iteration, and quality-controlling AI output to a professional standard Excellent organisational and time management skills with the ability to ship high creative volume across multiple client accounts Strong written and verbal English communication Proficiency in Canva, Adobe Creative Cloud or equivalent, CapCut or Premiere Pro, and project management tools (ClickUp, Asana, Notion, or similar) Stable work-from-home setup (reliable internet, laptop or desktop capable of handling video editing, quiet workspace) Full-time, work-from-home Long-term, stable opportunity with room for growth Professional, supportive team environment Training and ongoing support provided