Advertising Director

Embark on a Journey That Makes a Difference. At Generali Global Assistance (GGA), every day is an opportunity to help people explore the world with confidence. We’re not just in the business of protection—we’re in the business of adventure and peace of mind. Whether it’s a backpacker trekking through the Andes, a family cruising the Mediterranean, or a solo traveler chasing the Northern Lights, we’re there to ensure their journey is safe and supported. From assisting with emergency medical claims to guiding customers through trip disruptions or ID theft, your work helps turn travel challenges into stories of resilience. Set Sail on a Career Path to Success. Our teams value curiosity and collaboration while priding ourselves on fostering a welcoming and inclusive atmosphere for our employees. Elevate your journey through our internal programs, including: Diversity, Equity, and Inclusion (DEI) Committee Career pathing and Individual Development Plans Internal training and intern opportunities Women in Business Mentorship Program Employee awards and recognition Education and professional development assistance program Passport to Perks Includes: Generous Employer contribution for health, dental, and vision insurance Paid Maternity and Paternity Leave Scholarship Program for Employee Dependents Company match on 401k Employee Assistance Program (EAP) Company paid short-term and long-term disability insurance Company paid life insurance Voluntary Pet Insurance Voluntary Legal Benefit Discounts on travel insurance Time off policies including vacation days, sick days, personal days, holidays and volunteer days (VTO) Your Role on the Expedition: The Director of Advertising is responsible for leading Generali’s B2C paid media strategy, brand visibility, and performance marketing efforts across all digital channels. Reporting to the VP of B2C Marketing, this leader oversees a team spanning community engagement, email marketing, and analytics, ensuring all channels work together to drive acquisition, retention, and brand trust. This role owns the strategy, execution, and optimization of paid advertising across search, social, display, and emerging AI-driven platforms. The Director leverages data, experimentation, and customer insights to maximize ROI, improve conversions, and strengthen Generali’s presence. Chart Your Course: Paid Media Strategy & Execution · Own the end-to-end paid media strategy across search, social, display, video, and emerging channels. · Develop integrated advertising plans that support acquisition, retention, and brand awareness goals. · Manage agency partners and internal teams to ensure campaigns are executed efficiently and effectively. · Oversee budget allocation, forecasting, and pacing across all paid channels. · Ensure all advertising adheres to regulatory requirements for travel insurance. AI-Driven Advertising & Brand Visibility · Lead Generali’s advertising strategy across AI-powered platforms (e.g., Google AI Overviews, Microsoft Copilot Ads, conversational ad formats). · Partner with analytics and content teams to optimize ad copy and landing pages. · Evaluate emerging AI ad products and determine strategic fit for the brand. Cross-Channel Leadership · Directly manage the Community Manager, Email Manager, and Analytics Manager, ensuring alignment across channels. · Integrate paid media with email, social, community engagement, and website optimization efforts. · Ensure consistent messaging, targeting, and customer experience across all touchpoints. · Foster a collaborative environment that encourages experimentation, innovation, and data-driven decision making. Performance Optimization & Analytics · Partner with the Analytics Manager to define KPIs, dashboards, and reporting frameworks for all paid channels. · Use data to identify optimization opportunities, improve conversion rates, and reduce acquisition costs. · Lead A/B and multivariate testing for ads, landing pages, and audience strategies. · Monitor competitive trends and benchmark performance against industry standards. · Present performance insights and strategic recommendations to senior leadership. Email & Lifecycle Marketing Oversight · Oversee the Email Manager’s strategy for lifecycle, promotional, and transactional email programs. · Ensure email campaigns support paid media efforts and contribute to customer retention. · Align segmentation, personalization, and automation strategies with broader marketing goals. Community & Reputation Management Oversight · Guide the Community Manager in strengthening brand presence across social platforms, review sites, and AI-driven ecosystems. · Ensure community insights inform advertising, messaging, and customer experience improvements. · Support crisis communication and reputation management efforts when needed. Vendor, Budget & Compliance Management · Manage relationships with media agencies, ad tech vendors, and platform partners. · Oversee advertising budgets, ensuring efficient spend and strong ROI. · Ensure all advertising content meets compliance, legal, and brand standards. Your Ticket to Success: · 8–12 years experience in digital advertising, performance marketing, or growth marketing. · Proven success managing multi-channel paid media programs with significant budgets. · Experience leading teams across multiple digital disciplines (email, social, analytics, paid media). · Strong understanding of AI-driven advertising and emerging ad formats. · Expertise with Google Ads, Meta Ads, and programmatic platforms. · Strong analytical skills with experience using analytics platforms (Google Analytics, Adobe Analytics). · Experience with ad campaign testing and audience segmentation. · Excellent communication and presentation skills. · Ability to work cross-functionally and influence stakeholders at all levels. · Strong project management and organizational skills. Preferred: · Experience in travel, insurance, or other regulated industries. · Experience with SQL. · Experience managing agency partners and large advertising budgets. Education/Certifications: · High School Diploma or Equivalent (GED) required. · Bachelor’s Degree in a related field or equivalent experience required. Preferred: · Master’s degree or relevant certifications (Google Ads, Meta Blueprint, etc.) preferred. Position Coordinates: This is a Remote role. Time for Take-off: While there is some flexibility in the hours, this position will be Monday-Friday during regular business hours (approximately 8:00am-5:00pm). Occasional overtime may be required according to business need. One team. Every destination. Generali Global Assistance is proudly part of the Europ Assistance Group and our products utilize a number of corporate and product brands. The brands for our North American team include the following: CSA: US travel insurance brand for retail, tour operator, cruise and lodging partners. Learn more here . Generali Global Assistance (GGA): The primary Corporate brand in the United States for our travel insurance, travel assistance, identity and cyber protection, and beneficiary companion products. Learn more here . GMMI: the industry standard for global medical cost containment and medical risk management solutions. Learn more here . Iris, Powered by Generali: identity and digital protection solution. Learn more here . Explore new horizons – apply today! Don’t meet every single requirement? At Generali Global Assistance, we are dedicated to building a diverse, inclusive and enriching workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. California Residents - Privacy Notice for California Residents Seeking Employment with Generali Global Assistance is available here: https://us.generaliglobalassistance.com/privacy-notice-for-california-residents-seeking-employment/ The Company is committed to providing equal employment opportunity in all our employment programs and decisions. Discrimination in employment on the basis of any classification protected under federal, state, or local law is a violation of our policy. Equal employment opportunity is provided to all employees and applicants for employment without regard age, race, color, religion, creed, sex, gender identity, gender expression, transgender status, pregnancy, childbirth, medical conditions related to pregnancy or childbirth, sexual orientation, national origin, ancestry, ethnicity, citizenship, genetic information, marital status, military status, HIV/AIDS status, mental or physical disability, use of a guide or support animal because of blindness, deafness, or physical handicap, or any other legally protected basis under applicable federal, state, or local law. This policy applies to all terms and conditions of employment, including, but not limited to, recruitment and hiring, classification, placement, promotion, termination, reductions in force, recall, transfer, leaves of absences, compensation, and training. Any employees with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of Human Resources. The Company will not allow any form of retaliation against individuals who raise issues of equal employment opportunity. All Company employees are responsible for complying with the Company’s Equal Opportunity Policy. Every employee is to treat all other employees equally and fairly. Violations of this policy may subject an employee to disciplinary action, up to and including termination of employment.