Ad Monetization Manager

Leadtech is a fast-growing mobile and web apps company with a diversified portfolio across non-gaming verticals: lifestyle, health & wellness, productivity, and utilities. We are looking for an Ad Monetization Specialist who brings the analytical rigor and optimization mindset from the gaming world to elevate the performance of our advertising stack across mass-market consumer applications. This role is key to maximizing ad revenue through the strategic management of mediation, waterfalls, floor prices, and ad network relationships, working closely with the Product, UA, and Data teams. KEY RESPONSIBILITIES Ad Mediation & Waterfall Management Design, implement, and optimize waterfalls on mediation platforms (AppLovin MAX, IronSource/Unity LevelPlay, AdMob / Google Ad Manager). Configure and manage dynamic floor prices and real-time bidding (in-app bidding) to maximize eCPM. Evaluate and onboard new ad networks and programmatic demand. Revenue Analysis & Optimization Monitor key KPIs: eCPM, fill rate, ARPDAU, ad revenue per session, impression share. Run cohort analyses and A/B tests on ad formats, frequencies, and integrations. Identify data-driven improvement opportunities using BI tools (Looker, BigQuery, Amplitude). Ad Format Strategy & Advertising UX Define the ad format strategy per app: interstitials, rewarded, banners, native, MREC. Ensure the right balance between ad monetization and user experience, reducing ad-induced churn. Collaborate with Product to properly integrate ad placements into the user flow. Partner Relations & Negotiation Manage relationships with ad networks (Meta Audience Network, AppLovin, IronSource, Mintegral, Vungle, InMobi, etc.). Negotiate guaranteed deals and header bidding arrangements with strategic partners. Stay up to date on programmatic market trends and policy changes (ATT, privacy). Compliance & Inventory Quality Ensure compliance with App Store, Google Play, and individual ad network policies and guidelines. Implement brand safety measures, ad quality filters, and advertising inventory review processes. Experience & Education 3+ years of experience in mobile app advertising monetization. Demonstrable gaming experience (mandatory requirement): knowledge of waterfalls in F2P games, rewarded ad management, and mixed monetization logic (IAP + Ads). Demonstrated experience in or transition to non-gaming apps (lifestyle, health, utilities, tools). Degree in Marketing, Engineering, Statistics, Economics, or a related field. MBA or programmatic advertising training is a plus. Technical Knowledge Proficiency in at least one mediation platform: AppLovin MAX, IronSource LevelPlay, or AdMob. Familiarity with monetization SDKs and their integration (iOS / Android). Advanced data analysis skills: SQL, BigQuery, or Looker is a strong plus. Knowledge of ATT (App Tracking Transparency), SKAdNetwork, and their impact on fill rate and targeting. Understanding of the programmatic ecosystem: DSPs, SSPs, PMPs, Open Auction. Skills & Competencies Strong data-driven and experimentation mindset: A/B testing culture and evidence-based decision-making. Ability to manage multiple apps and verticals simultaneously. Collaborative profile: cross-functional work with UA, Product, Data Engineering, and Finance. Proactivity and ownership: ability to identify opportunities and execute them autonomously. C1 English required for communication with international partners. NICE TO HAVE Experience with MMPs (AppsFlyer, Adjust) and ad revenue attribution. Knowledge of RevenueCat and hybrid monetization logic (subscriptions + ads). Experience in high-volume freemium apps (>1M DAU). Familiarity with GDPR, TCF 2.x, and consent management platforms (CMP). Experience at a portfolio company managing multiple apps or a mid-to-large-sized publisher. WHY LEADTECH Diversified app portfolio with millions of active users in a high-growth non-gaming vertical. Mature data infrastructure: BigQuery, Looker, AppsFlyer, and a proprietary analytics stack for fast decision-making. Experimentation culture: real autonomy to propose and ship changes in production. International team, dynamic environment, and the opportunity for direct P&L impact. Competitive compensation package + benefits (flexible hours, health insurance, training). Growth and career development At Leadtech, we prioritize your growth. Enjoy a flexible career path with personalized internal training and an annual budget for external learning opportunities. Work-Life balance Benefit from a flexible schedule with flextime and the option of working full remote or from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor summer! Comprehensive benefits Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services). 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days! Unique Perks If you wish to come, in our office in Barcelona you’ll find it complete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views. Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary. Join us in an environment where you’re free to innovate, learn, and grow alongside passionate professionals. At Leadtech, you’ll tackle exciting challenges and be part of a vibrant team dedicated to delivering exceptional user experiences Sounds good? Apply now! We’re looking forward to getting to know you. Equal Employment Opportunity Employer: Leadtech is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, gender identity, gender expressión and/or disabilities. All we need is your high energy, skills, and willingness to be a part of a great project! Location You'll have the flexibility to choose whether you'd like to come to the office every day, from time to time, or work fully remote. We want you to find the best combination for you. If you prefer to be surrounded with amazing people, our exceptional office is in Barcelona’s Blue Building, located right on the city's seafront. Besides our stunning views, you’ll enjoy our office perks such as free fruit, snacks, and coffee and you’ll also be able to take part in our Mario Kart and table tennis competitions. The personal data you provide will be processed in order to manage your candidacy for the corporate selection processes that fit your profile. If you wish, you can exercise your rights of access, rectification or cancellation by writing to our address (Avenida Litoral, 12-14, 5ta planta. Barcelona. 08005) or to the email address [email protected].