Ad-Buy Specialist (Traffic & Performance)

About Us HHWT is the leading lifestyle and travel platform for Muslims in Asia, with a reach of almost 5.4 million monthly. Our ultimate vision is to foster peace between all races through travel as we believe it is the greatest tool to break down stereotypes and biases between people. We strive to enable Muslims to see the world and enjoy immersive experiences while travelling as this increases the number of positive interactions between people of different backgrounds. More about us: Forbes 30 under 30 Work with STB Microsoft Job Description This is a remote position. Role Overview We are looking for a data-driven Ad-Buy Specialist to manage and scale our paid media efforts. Your primary mission is to drive high-quality traffic from Meta (Facebook & Instagram) to the HHWT website, ensuring our articles reach the right audience at the most efficient cost. You will be responsible for the full lifecycle of campaigns—from planning and execution to deep-dive analysis using GA4 . Key Responsibilities 1. Campaign Management & Optimization Plan, launch, and manage Meta Ads (Facebook & Instagram) specifically optimized for Traffic, Landing Page Views, and Link Clicks . Develop A/B testing frameworks for ad creatives, headlines, and audience targeting to lower Cost Per Click (CPC). Ensure all ads align with HHWT’s brand voice and community guidelines. 2. Budget Ownership & Performance Monitoring Manage and deploy monthly budgets strategically to ensure consistent traffic flow. Monitor performance daily to ensure KPIs (CPC, CTR, and CPM) are within target ranges. Proactive Pivoting: Identify underperforming sets early and reallocate budget to performing ad sets. ​ 3. Measurement & GA4 Reporting Utilize GA4 to track the quality of traffic (Bounce Rate, Average Session Duration, and Pages per Session) to ensure ad traffic is genuinely engaging with our content. Prepare weekly and monthly performance reports for stakeholders. Insight over Data: Don't just report numbers; provide actionable recommendations on what content is resonating and what we should produce next based on ad performance. ​ Requirements Meta Ads Expert: Proven track record of managing Meta Ads Manager with a focus on traffic and engagement (rather than just lead gen or e-commerce). GA4 Fluency: Deep hands-on experience with Google Analytics 4, including UTM tagging, exploration reports, and traffic attribution. Analytical Mindset: Ability to handle large budgets and translate complex data into simple, growth-oriented strategies. Communication: Excellent written and spoken English. Attitude: Attention to detail, Proactive, Team Player Platform Versatility: Experience with TikTok Ads or Google Ads is a strong plus. Working hours Part-time 3-4 hours a day SGD 13 per hour Key Performance Indicators (KPIs) Total Page Views generated via Paid Social. Average Cost Per Landing Page View (LVP). Traffic Quality (Session duration and scroll depth via GA4). Budget Utilization (Spending effectively without over/under-spending).