Account Executive

About the role: Empower Software. We build workshop productivity software for jobbing manufacturers across Australia and New Zealand. Our customers are metal fabricators, cabinet makers, engineering workshops, and custom manufacturers with ranges of employees from 5 to 100. We help them schedule work, track labour, and run their shop floor.

We are a small, profitable SaaS company with around 200+ customers and have been around for 20+ years. The product is proven and the customer base is loyal. What we need now is someone to drive growth.

Summary & Impact

• The Goal: Own the full sales cycle from inbound lead, outbound prospecting through to closing. Build and manage a pipeline of workshop and manufacturing prospects across ANZ and be the only sales member contributing directly to the growth?
• The Environment: You will be the first dedicated sales hire at Empower. You will work directly with the GM (Brynn McKenzie) from a small office on the Gold Coast. The team is lean and mostly remote, the Gold Coast office will initially just be yourself and the GM.. There is no sales bureaucracy. You prospect, you demo, you close. The playbook, outbound system, and prospect list are already built. You just need to run it. You have flexibility to get the results in how you best see fit, but you must get the results.
• The "Why": This is not a seat filling role at a large company. You are building the sales function from scratch. Within 12 months you will be hiring and training a junior closer underneath you. Within 18 months you could be leading a small sales team. If you want ownership, career progression, and the chance to build something rather than inherit it, this is the role.

Roles & Responsibilities

Pipeline Building

• Execute daily outbound prospecting: cold calls, email sequences, LinkedIn outreach
• Build and maintain a pipeline of 50+ active prospects at all times
• Target 20 to 30 demos per month (combined with GM in the early months, independently by month 3)
• Research and identify workshop and manufacturing businesses across ANZ that fit our ICP

Demos and Closing

• Run product demos tailored to each prospect's workflow and pain points
• Handle objections, negotiate pricing, and close deals
• Manage the full deal cycle from first contact to signed contract
• Achieve a demo to close conversion rate of 25 to 30%
• Close 3 to 5 new customers per month at an average deal size of $3,500 to $6,000 ARR

Execution and Ownership

• Own your pipeline in the CRM. Every deal tracked, every next step documented, every follow-up on time. Urgency is a core value of Empower.
• Provide weekly pipeline updates to the GM
• Contribute to refining the sales playbook, email sequences, and call scripts based on what works
• Use your skills and experience to bring initiatives to Empower’s sales process.
• Collaborate with the implementation team to ensure smooth handover of new customers
• Feed product feedback from prospects, and yourself, back to the product team

Team Building (6 to 12 months)

• Help hire a junior closer by Q4 2026
• Train and mentor the junior on outbound, demos, and closing
• Transition into a player coach role: closing your own deals while developing the junior
• Lay the foundation for a small sales team that operates independently

Requirements

Experience and Track Record

• 2 to 5 years in B2B SaaS sales, ideally selling to small and mid-sized businesses
• Experience selling to workshop owners, manufacturers, or trades businesses is a strong advantage
• Track record of consistently hitting or exceeding sales quota
• Experience running the full sales cycle: prospecting, qualifying, demoing, negotiating, closing
• Comfortable with outbound sales (cold calling, cold email, LinkedIn). This is not an inbound-only role
• Experience with manufacturing or operational software (e.g. ERP, scheduling, job management) is a plus

Technical and Hard Skills

• CRM proficiency (HubSpot preferred, any CRM experience acceptable)
• Ability to learn a technical product quickly and demo it confidently within 2 weeks
• Understanding of SaaS metrics: ARR, MRR, churn, pipeline value, conversion rates
• Comfortable running video demos (Zoom/Google Meet) and in-person presentations
• Basic understanding of how workshops operate: scheduling, job tracking, labour management

Soft Skills and Mindset

• Hungry. You want to build something, not coast in a large organisation
• Resilient. You will hear no more than yes. That does not slow you down
• Coachable. You take feedback, adjust, and improve fast
• Self-starter. Nobody is micromanaging your calendar. You own your day and your output
• Strong communicator. Workshop owners are straight talkers. You need to match that energy
• Leadership potential. Within 12 months you will be hiring and training a junior underneath you. We need someone who can grow into that

Why Join Empower

• Ownership: You are building the sales function. Not filling a seat. Not inheriting someone else's pipeline. You start from scratch and own every part of it.
• Career Growth: First sales hire today. Sales Lead by end of year. Head of Sales as the team grows. The trajectory is real and fast and you have a real opportunity to advance your career.
• Product: The product is proven with 200+ paying customers. Two major upgrades shipping this year (Scheduling V2 and Shop Floor V2). You are selling something that works and is getting better fast.
• Exposure: Work directly with the GM. Backed by Balio, a global PE group. Exposure to SaaS strategy, product direction, and company building from day one.
• Lifestyle: Small team, no corporate overhead. Autonomy over your schedule as long as you hit your numbers.