ABM & Demand Generation Specialist

About GrowthLoop GrowthLoop is a pioneer in AI-powered marketing on the data cloud, featured on G2 by its customers as a momentum leader with the best ROI for enterprise. Founded and led by former Google executives, GrowthLoop helps innovative companies transform how they market and drive business impact. The GrowthLoop Compound Marketing Engine drives compound growth by accelerating the marketing cycle, using Agentic AI powered by your enterprise cloud data. Growth Agents propose audiences and journeys, and activate campaigns across channels, streamlining execution and continuously analyzing performance data to make suggestions for campaign optimization. Thousands of marketers at enterprises like Google, Costco, and Albertsons rely on GrowthLoop to grow faster with agentic AI, drive measurable campaign results, and maximize marketing ROI—compounding growth with every experiment, iteration, and campaign. Our Mission GrowthLoop aspires to unleash the growth potential of the world’s most innovative brands with our compound marketing engine, closing the loop between people, data, and AI. How We Work Love Our Customer - We win when our customer wins. Make It So - We turn decisions into outcomes. Put We Over Me - We succeed together—or not at all. Be Human - Goodness and kindness compounds. Aim High - We’re here for the long game—act like it. The Opportunity GrowthLoop is seeking an ABM & Demand Generation Specialist to help scale and operationalize our account-based marketing efforts across a defined portfolio of named accounts. You’ll build on strong product momentum, high-quality content, an engaged partner ecosystem, and impactful event programs—ensuring those initiatives translate into coordinated, account-focused content and email campaigns that drive measurable pipeline. This role sits at the center of our go-to-market motion, with clear visibility into revenue outcomes, direct exposure to cross-functional decision-making, and the opportunity to influence how we activate named accounts as our ABM strategy evolves. For someone eager to grow, this is a high-impact seat with a meaningful trajectory across marketing, sales alignment, and revenue operations. What You’ll Do Own account-based marketing email campaigns for our defined named account portfolio, partnering cross-functionally with Sales and Partnerships to drive demand and awareness while amplifying partner, content, event, and outbound motions that generate qualified pipeline. Support content generation for product launches and ABM-supportive channels, including social media, paid ads, and blog posts. Convert product launch content into structured ABM campaigns in HubSpot and additional channels, with clearly defined audiences, messaging, sequencing, sales enablement, and timelines. Design and execute multi-touch, top-to-mid funnel journeys for named accounts, coordinating timing with Sales activity (e.g., pausing, adjusting, or re-engaging when timely or relevant). Build and manage HubSpot audiences for our named account portfolio, translating defined target segments into accurate lists and campaign logic. Own performance for your ABM email programs, measured by meaningful account reach, engagement depth, and opportunities generated from targeted accounts. Run reporting + iteration loops: regularly review what content is resonating, what isn’t, and what’s generating opportunities—then optimize sequencing, segmentation, and messaging based on data and team feedback. Manage timelines and prioritization across concurrent launches and motions, maintaining high execution quality (QA, deliverability hygiene, accurate setup in HubSpot). What We Look For Proactive, self-starter attitude, with the ability to work independently while staying aligned with team priorities. 2–4 years of experience in B2B SaaS marketing, with hands-on ownership of email or ABM campaign execution. Proven experience building and launching segmented campaigns in HubSpot, including segments, emails, workflows, and reporting. Experience marketing to defined account lists, in partnership with Sales and/or Partner teams, with exposure to opportunity and pipeline metrics. Strong operational rigor, with a focus on clean data, accurate segmentation, QA, deliverability, and getting the details right. Excellent communication skills and strong project management capabilities, with the ability to manage multiple priorities effectively. Strong organizational skills and attention to detail, with a high standard for quality. Strong writing and editing skills, with a knack for simplifying complex topics into engaging content that resonates with key audiences. The salary range for this role is $115,000 to $125,000 USD. Total compensation will also include a bonus component and equity in the company. Final base salary decisions will be based on a variety of non-discriminatory factors unique to each candidate, such as the individual’s skill set, depth of experience, and qualifications. What We Offer Rewards See your work engage some of the world’s most important brands, including Google, Priceline, and Costco. Spot bonuses for major milestones and product feature launches. Clear opportunities for career progression and cross-functional collaboration. Meaningful equity so you share in the value you help create. Flexible, Remote-First Work Remote-first culture with team members and leaders across North America and beyond, with strong communities in New York, San Francisco, and Toronto. Flexible, goal-based work style. Flexible PTO with trust and autonomy. Monthly, company-wide Recharge Days to truly unplug. Annual home office stipend to support your workspace. Comprehensive Benefits 100% company-paid medical coverage for individual employees with strong dependent contributions, including dental & vision coverage Full health, dental, vision, life, and disability coverage for Canadian employees (fully employer-paid) 401(k) or RRSP (Canada) Program with Generous Company Match Learn and Grow Quarterly Hackathons to focus on team passion projects Annual professional development stipend Work directly with a world-class executive team A learners’ mindset culture